The story behind Bynd
When you are an entrepreneur or a creator, you have the power to create a new word, give it a new meaning, adopt it as a new concept and then make it a part of your regular vocabulary. We’re thinking for example of expressions such as “Googling it”. Well, we decided to do the same with Bynd.
We challenged Jack the Maker, the creative makers and thinkers that develop technology for advertisement and communication, to help us reinvent our brand towards one that represents the next step for Busy Angels. As great entrepreneurs usually do, they challenged us back: let’s creat a new word for our entrepreneurship and investment ecosystem, one that defines what our team really is: hands-on, with experts in different fields working closely with founders and their teams, binding them with relevant players in several markets, helping them going beyond market average to achieve exponential performance. We bind and we go beyond… we bynd, we are bynd!
Now that we created a new concept, you can use it as an example of a close relationship, new opportunities to grow and surpass the obvious, like: Jack the Maker is bynd to creativity. See what we did here?
The gradient blue represents our history and evolution. It’s been nine years since Busy Angels was founded and this rebranding is the expression of our evolution and focus on the ambition to do more and be stronger with our founders, in the different markets we are present, particularly Portugal and Spain. We feel very proud of the story behind this new brand, being a clear representation of our acting.
Jack the Maker was the entity that worked with us on the creation and development of the new brand and its’ concept, confirming our belief in their talent and creativity, as we did the moment we decided to invest in the company.
Currently having a portfolio of 32 invested companies, we bynd to success!
Bynd Venture Capital
