What “Natural Beauty” Looks Like in Different Countries
Whether we realize it or not, the beauty standards set by the country we live in have a massive effect on our taste in trends. While strobing and shag haircuts are big here in the U.S., we often forget that the same style might not be as popular in Brazil or South Korea.
Here’s one fascinating example: Last year, an experiment by UK group Superdrug Online Doctors had female graphic designers in 18 different countries Photoshop the same image of a woman into the “ideal” body type. Each result was alarmingly different (you can see all 18 photos here). The experiment allowed beauty consumers to look under the hood of the axiom “Beauty is in the eyes of the beholder.”
As experiments like this (and the internet at large) make international beauty more accessible, our fascinations increase. More and more, we’re inspired to wonder: How does the rest of the world interpret different beauty trends?
We’ve already explored the top trending haircuts in different countries. Next, we were curious about “natural beauty.” So we did a little transcontinental research to find out how women in seven countries across the globe do their hair, makeup, and skin to achieve a look that says, “I woke up like this.”
Keep scrolling to see natural beauty looks and products from seven countries around the world!
AUSTRALIA
The vibe: Just off the beach
The details: Since Australian women tend to spend so much time in the sun, SPF and melt-proof makeup are key. According to Eleanor Pendleton, founder and editor of Australian beauty site Gritty Pretty, the aesthetic is “natural and fresh-faced”: glowy makeup, “smooth, blemish-free” skin, and windswept hair you can style with just a few leave-in products.
FRANCE
The vibe: Low maintenance-chic
The details: French women are all about looking super chic and like they just rolled out of bed at the same time. For hair, the French go for cuts that don’t need much styling, like long lengths and textured fringe. For skincare, gentle, light products are essential (to “let the skin breathe,” as Birchbox France editorial director Mathilde Lacombe would say). The makeup is minimal and comes second to skincare, focusing primarily on long lashes and rosy lips.
For more international “natural beauty” looks, head over to Byrdie.com. What goes into YOUR everyday routine? Tell us in the comments below!
Originally published at www.byrdie.com on August 18, 2016.
