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Ms. Uyen Pham — ByteNext CMO

Ms. Mai Anh Nguyen — Sale Manager at KTS Capital

Ms. Vi Vi — Vietnam Country Manager at BeIn Crypto

Ms. Astrid Dang — Head of Marketing and Partnerships at KardiaChain


Ms. Ngoc Nu — Miss Photogenic 2017, CEO VNUA Pharma


Ngoc Nu: Today, ByteNext is pleased to announce the collaboration with BeInCrypto Vietnam to host a Talk Show on the topic of “The Tipping Point for Cryptosphere” — What factors led to the explosion of Blockchain projects.

Ngoc Nu would like to present the outstanding women in the Blockchainsphere — who will join the conversation and discussion in today’s talk show — to dive into this issue:

Ms. Uyen Pham — CMO from ByteNext

Ms. Mai Anh Nguyen — Sale Manager from KTS Capital

Ms. Vi Vi — Vietnam Country Manager at BeIn Crypto

Ms. Astrid Dang — Head of Marketing and Partnerships at KardiaChain

Dive into the Topic


Ngoc Nu: The concept of The Tipping Point in Business is no longer foreign to the guests, but can you share your own views on The Tipping Point in the Blockchain industry?

Uyen Pham: New business concepts, like Covid 19, might evolve from seemingly insignificant circumstances that few people notice. However, when the appropriate conditions are fulfilled, it will burst and produce a significant change; its impact may trigger historical and global upheaval.

Returning to The Tipping Point thesis, there are three criteria, in my opinion, define the boom or tipping point for a business or product idea. Comprises:

Maven — Expert: Maven will be the founders, members of the project development team, and advisors.

Connector — Connector/Messenger: Connectors are often funds (VCs) or people (KOL Investors) that are solicited to invest in Seed/Private/Strategic rounds.

Salesman — Salesperson: Retail Investor who is aware of projects via whitelist, airdrop, public sales, etc.

There are two other criteria that are equally significant. That is conclude:

Stickiness factor — What aspects of the project contribute to the community growth?

Timing refers to the conditions of time and circumstances.

Mai Anh: Blockchain is getting closer to traditional businesses. Previously, the conception of Blockchain was relatively foreign to everyone: they might have heard about it, but its applicability to life was limited. However, this theory is more realistic now. Companies’ chiefs have demonstrated that they are no longer willing to “study” about blockchain, but have begun to “act”. That is, they are applying blockchain technology into their business strategy.


Ngoc Nu: Can you name the top Maven — Experts based on your own personal observation?

Vi Vi: Maven, in my perspective, is generally “everyone knows who it is” specialists like Satoshi Nakamoto, Changpeng Zhao, Justin Sun…, or Vitalik Buterin. They are typically blockchain developers, art directors, UX/UI designers, tokenomics scientists, game designers, and other professionals with exceptional skills in their respective industries.

Astrid Dang: For me, typical Mavens in Vietnam include Mr. Huy Nguyen, CTO and Co-Founder of KardiaChain, and Mr. Nguyen Thanh Trung, CEO and Founder of Axie Infinity.

Mr. Huy was recognized as one of the Top 10 young technology leaders at VnExpress’s CTO Summit 2021 for his contributions in new fields such as AI, robotics, blockchain, and Big Data. Mr. Tri Pham, who leads the entire gamefi and metaverse segment of KardiaChain under a strategic company called Whydah, is next to him.

Referring to Axie’s Nguyen Thanh Trung, it is impossible not to mention the Founder of Animoca Foundation, the driving force behind numerous great games even before Gamefi emerged, and his pioneering and imaginative personality. I frequently cite pioneers since they are trend-setters, such as CZ, creator of Compound, Yearn Finance, and Sushiswap, but there are also others who are not pioneers but wish to introduce crypto to the mainstream, such as Justin Sun with Lunch with Billionaire Warren Buffet.

Mr. Phan Duc Trung, the proprietor of Six Sense Report and a seasoned CFO of numerous significant firms such as FPT, has been involved in the corporate reorganization of many banks with such positions as Vice Chairman at TPBank, Former Co-Founder and CEO of GPBank — Bank Global Petroleum, Former Treasurer & Director of Business Center HO at Techcombank Vietnam, now Founder at DeCom Holdings; Founder at Universal Blockchain; Co-Founder of many finance and technology companies including Aivietclub, Fast Accounting Online, FINTEC.


Ngoc Nu: Thank you for providing extremely detailed information. What about Messenger? Maybe there is an example of Top Messenger play an essential part in a project?

Vi Vi: The majority of the First Crypto Adopters generation may be termed Messengers, who play an important role in furthering Blockchain or Crypto by educating the masses about this technology. Roger Ver is a typical case in point. In 2011, he was one of the first Bitcoin supporters, as well as an early adopter of blockchain technology, investing huge sums of money in crypto-related firms such as Bitcoin, Ripple, Kraken, and

Messengers in Vietnam also include editors from major media who are spreading crypto information.


Ngoc Nu: Are there any good examples of Crypto Salesman that have made a permanent impression on you?

Mai Anh: Salesman in Crypto is the audience that marketers in this industry first target. Individuals active in organizing the campaign and searching for the whitelist are the community’s first seeds.

This is also the motivation behind Axie Infinity’s “Marketing 0 dong” campaign: when the former becomes a salesperson to lead the latter, the latter evolves into a community of gamers.


Ngoc Nu: The “Stickiness Factor” is one of the elements that determines if the Crypto project can create long-term community trust. Could you please share any projects that have excellent ones?

Uyen Pham: The Stickiness Factor is a distinct characteristic that ensures the project, or token, is so deeply embedded in the community mindset that it impacts their behaviors. If you own a certain cryptocurrency, you will spend time learning about and watching the project all day long. This is also a “stickiness factor” phenomena. If Maven, Connector, and Salesman could do this with the community, the project would be qualified to reach a tipping point.

The Token holder/NFT owner in a blockchain project is a maven, a salesperson, or a messenger. They believe in the initiative, and the holder community is also a selling point for the project. A Crypto project should have an element/vision that persuades a broad group of supporters that it can achieve success.

Recently, Metaverse and Utility NFT have both been identified as terms that entice VCs to invest in the project. Projects like ByteNext, which focus on use-cases that solve real-world problems for the Metaverse economy, are also building their own sticky factors.


Ngoc Nu: Timing is also critical in any industry. Is today, in your opinion, the perfect moment for Blockchain?

Astrid Dang:

“Heaven time” — Comprises three major components:

For starters, there is the market’s appeal, the popularity of blockchain, and the government’s acceptance, particularly in Latin American countries, where there is positive news about Coinbase or ETF. The most recent bubble (the dot com bubble) has gone, leaving Amazon or Microsoft in its wake. A currency bubble, such as the 2008–2009 crisis, confirms the need for blockchain later on.

Second, the Information Age is drawing to a close, and we are now migrating from the information sharing economy to the Metaverse economy, where earnings are derived from the “copyright” of user data.

The third stage is the transformation of Web 3.0 applications. It enables us to communicate data in a copy-protected manner, enabling real peer-to-peer transactions without the use of middlemen. The decentralized Web 3.0 platform serves as the foundation for Websites that follow this concept. To maintain decentralization, we already have the Web3 Foundation, which is an organization that develops and oversees technologies and applications in the domains of decentralized web software protocols, particularly those that employ current cryptographic techniques. Previously, Web 3.0 referred mostly to applications that allowed users to interact with the Ethereum blockchain. Developers may create decentralized apps using the Ethereum platform. Web 3.0, on the other hand, may now construct apps on the Polka DOT and Kusama blockchains.

Benefits: ICO, IEO, STO (failure because it is too early), Defi, NFT, Infrastructure, Gamefi, Metaverse; capitalisation has expanded dramatically this year. Vietnamese citizens are sitting on a gold mine when it comes to Gamefi.

Human harmony (Sticky factor, a lot of psychology, allowing the community to self-advocate to support the project): Users, tastes, interests, population structure, blockchain progressively asserts itself, proof demonstrating its basic values to move towards widespread acceptance (mass adoption is also what KardiaChain is aiming for).

“We are just at the dawn of a future Blockchain-secured virtual economy”.


Ngoc Nu: Which of the following Tipping Point criteria is the most significant for Blockchain?

Uyen Pham: In the transition period of blockchain, the Sticky Factor, in addition to Timing, is a factor that helps filter out whether new projects are worthy of sticking. Because of the project’s decentralized structure, the Sticky Factor needs to serve the community demands, and only initiatives that Localize and solve realistic, use-case oriented problems may exist and bring blockchain closer to the public. Mean “Bring Blockchain to the Mainstream”.

Vi Vi: Personally, I don’t see any factors that are very crucial, in order to attain enormous achievements, there must be a balance of things. For example, a huge wheel, so that a wheel may move far, Vi personally believes differently than Astrid — Blockchain is now at the “Breaking Dawn” stage. That is, it is still foggy, and it takes a while to completely bloom in the early morning. At this Breaking Dawn, people are still skeptical about Blockchain and Crypto applications; therefore, investors want direction, which is why Top Messengers will be key contributors at this time. If Top Messengers are people with a heart and a vision, they will assist newcomers who have a more optimistic outlook on the market.

Although the theme of the show today is “Tipping Point,” Vi considers that the Market Cycle is more significant than the tipping point. Blockchain and Cryptocurrency cycles might span three to four years.

Vi believes that Maven will be the leaders in the future cycle, and that the project they work on will be longer. As a result, each stage, in my opinion, will have various components that play a different function. But, in order to go to the final, the factors must be in sync.

Astrid Dang: If the question has two parts, my response is a soft part and a hardware portion. Then there’s the “Soft” portion, which is the product element, and the “Hardware” component, which is the people that surround those things, such as the Market, Community, Salesman, and Sticky factor.

Maven, in my view, is the most significant, listed by significance. For example, in the DAO movement, community is the most crucial aspect, right? But there must be a leader for the DAO, and the person who can think of such a model is born, and that is Maven, and they are the project owners. They must be experienced financiers or excellent market makers or salesmen because they are developing a product and must find a means to sell it. Thus, the Maven must be the person who invented the model, — in other words the Trend Setter, and must be enthusiastic about it.

Both “Soft” and “Hardware” require a catalyst, which includes Connectors or the Sticky Component. The importance of timing cannot be overstated. Because cryptocurrency fluctuates from day to day and no one can predict what will happen tomorrow.

Maven must understand the Timing factor in order to manage and create projects.

Finally, the most significant arrangement, in my opinion, is Maven, followed by Timing — then VC — then Salesman, who causes a reaction.

Mai Anh: My viewpoint is quite similar to Ms. Vi Vi’s, the relevance of the components will change and be different at each stage. Each component is a critical link in the project’s chain.

But if I had to pick only one, it would be Connectors. Because they are the ones that disseminate and promote knowledge. The information they offer will likewise have a significant impact on the community. For example, just a tweet from Elon Musk may have a significant impact on the market or the price of Dogecoin. As a result, the value of Connectors cannot be overstated, because they may deliver positive or bad information, they have a large fan base and their own community, and their ability to guide and lead is excellent. They inspire people to believe in and support the idea, which is what every project strives for.


Ngoc Nu: In this Blockchain Explosion, where do you see yourself fitting in?

Mai Anh: I am currently working for KTS Capital, and I believe I am in the role of Connectors, actively helping with projects, bringing information to more users who are interested in Blockchain technology, and helping new people who have been in the market for a long time to learn about and update the project’s information.

Vi Vi: Currently, market participants need guidance and light, therefore I am portraying myself as Top Messenger, but not in the same way that the huge KOLs do. Numerous newbies are struggling to get into the market. For them, BeIn Crypto focuses on the knowledge area. In addition, Vi has just launched a workshop series on Blockchain, which is an offline chain that allows the community to connect more effectively.

Vi has recently moved on, becoming one of the individuals who can construct long-term projects, similar to Maven.

Depending on the stage, I’m now participating as a Top Messenger, but in subsequent stages, I’d like to advance a little to become a Maven.

Uyen Pham: When Uyen started participating in the market, I started as a Detail Trader. Then, when I saw blockchain as a life changing technology, I tried to find the values that I would contribute to this world for mass adoption. In the past, I could position myself as a Top Messenger, or Connector, who would support projects on Marketing, Advise or support connecting resources, so that I could “Bring Blockchain to Mainstream”. But when I became the CMO of ByteNext, I also participated more in the project, going longer so that the project could develop sustainably in the market.

Astrid Dang: Previously, I have experienced working for Marketing Agencies in Blockchain, and now I work for Projects, so my perspective is also more objective. Marketing experience at Blockchain agencies gives me a horizontal perspective, seeing factors such as adhesives, connectors, market trends. After I joined the project, I got a more vertical view. Such as the problems that the product maker faces, such as how to test the product, how to support users to use the product,etc.

Currently, I am working on KardiaChain’s Infrastructure project, which is a platform that other DApps and Protocol projects may use. KardianChain is also a location where various initiatives may be incubated. Our eventual goal is mass adoption. Then my function in such a project is Maven as well as Connectors. With previous experience working at a marketing agency, I am also involved in the community.


Ngoc Nu: Is marketing underrated in blockchain initiatives, in your opinion?

Mai Anh: To make waves, create “The Block Effect,” or move into the mainstream, the concept of marketing and building a community is very crucial, although projects have just recently realized this.

Many specialized initiatives for Marketing are being developed in the Crypto sector, proving the role of Marketing in addition to the core technology.

For example, a dedicated social network may run Ads targeting Crypto-interested subjects.


Ngoc Nu: Could you explain the significance of Networking and Community Building in blockchain?

Uyen Pham: Blockchain is not like other technologies such as AI, cloud technology, the Internet of Things, or any other part of the Fourth Industrial Revolution. All of these improvements will be brought to the Metaverse economy thanks to Blockchain. This requires widespread adoption and new use cases based on real-world scenarios.

Essentially, ByteNext, Kardia Chain, BeIn Crypto, Architects, and others are working together to create a future in which the virtual reality economy is a parallel aspect of the real world.

This requires community trust as well as a broad set of resources. Aside from the basic technology, the community has the ability to determine a project’s success or failure, even moving the project in unexpected ways.

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ByteNext is a blockchain incubation hub that aims to make the Metaverse Economy a reality.