Do serifs make you tap?

Shawn Sprockett
Sep 14, 2015 · 4 min read

In 2012, the New York Times found that serif typefaces, like Baskerville, made statements more believable. This month, Yieldmo extended that experiment to see if it made more people tap on mobile ads.

A few years ago, the New York Times ran an experiment about fonts where participants would identify if a given statement was true or false.