Moving Infographics: The Power of Information in Motion Design
Motion Design is, more and more, a key tool for a good Digital Marketing strategy. With the ability to transmit any message in a clear and intuitive way, infographics stand out as one of Motion Design’s main approaches. At Hi INTERACTIVE, we use infographic videos to enhance many experiences and, in this article, we share our view on the power of moving infographics.
A New Perspective on Information
Information (both more useful and more superfluous) is probably one of the most abundant things in our current reality. The overabundance of information and stimuli is an important and decisive factor for the strategy of any company, brand or product.
In fact, with the development of the digital market, the battle for the user’s attention is constant and will likely become more intense: the giant Google provides search results prioritizing services, thousands of websites offer credible information free of charge and Facebook’s feed keeps millions of users in constant interaction with their mobile devices or computers.
Motion Design allows you to find new opportunities in a market where all other media are almost saturated and this is where infographic videos can change the rules of the game.
When we use a website, a flyer or a book, we are driven to seek for the information that is relevant for us. In Motion Design the information comes to us.
Dynamic Data
Infographic videos allows you to create a differentiating element and capture the user’s attention, conveying really useful information. In fact, moving infographics expose, in a simplified and understandable way, all the relevant elements of the message. Numbers, graphs, data and actions gain a whole new dynamic, allowing a significant improvement in the retention of information. According to Hubspot, 40% of the people retain visual information better than plain text (Source: Zabisco).
But it’s necessary to note that all attention has its time limit: the videos must be kept short and direct in order to get the best results and higher view rates.
Sharing and Engagement
Videos are also gaining more importance on platforms such as Facebook, which has developed a feature that allows video content to start automatically in the feed. This and other social networks are increasingly benefiting visual information: text posts are becoming increasingly smaller, complemented by striking visual elements. Thus, this information becomes capable of being shared, generating buzz for the company, product or service.
Motion Design is Storytelling
Motion Design is, intrinsically, the telling of a story and motion graphics have the ability to bring this storytelling even to the communication that usually (because its complexity or technical nature) generates extensive and unattractive content.
It is, however, necessary to take into account that infographics applied to Motion Design are not just about the movement, for all the integral elements are essential to the video’s success: the copy for the script, the quality of the iconography or illustration used, the sound design and the voice-over should be 100% planned to adapt to the business goals.
Therefore, whether it’s constituted by technical data, tutorials or indications, the message will always have the dynamics of movement and the power to create engagement with whoever receives it, turning it into an unforgettable experience with positive results for the return of investment.
At Hi INTERACTIVE we use infographics to bring dynamism to the communication that we work with. Examples include the videos design for HotelShop, Sotecnisol, R’U Green, AnubisNetworks, and Lusitania.
Are you still curious? Learn more about Motion Design.
I’m the Lead Motion Designer at Hi INTERACTIVE and an Hi INTERACTIVE Community member. I write about Motion Design and Digital Interactions. Keep up with the new Community articles at Twitter, Facebook and Hi INTERACTIVE website.
