I’m Thanachart Siripatrachai (Benz). Currently I work as an advertising director at Salmon House, writer at Salmon Book, and photography is my beloved hobby.
Started in 2015 when I was doing a project called Once Ubon A Time which was a Mocumentary or fake documentary. It was about provoking and teasing with ‘Hip’ culture of metropolitan and this work was a part of it.
I have no an obvious message for this series. I just wanted to play with juxtaposition between Hip culture of metropolitan and lifestyle of country people (Ubon) because I mostly spent my life by switching between both places since childhood until graduation from the university.
In this series, I half-seriously thought from a fact: enclosing the tree with silk fabrics for asking lottery numbers from the ghost. So I did made-up story that in Ubon; there is a service called “Tree Costume Designer” to design colors of silk fabrics by using color index from Pantone book, changing fabric’s texture depending on season, or using contemporary dance for giving a votive offering.
I have been creating advertising movies and probably next year I would direct a big movie project. Photography is still my playful hobby and I would have photography workshops occasionally.
Full story in Thai, click here!
Thanachart Siripatrachai (Benz)
Director, writer, and co-founder at Salmon House.
https://www.facebook.com/BenzThanachart/
