c4sense
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c4sense

If we want the system to change, let’s change ourselves.

Many of us hope that the system will change. But, by consuming, voting, saving, investing, communicating, WE ARE the system. If we want it to change, let’s change ourselves. We can do it. Some of us, and even companies, have already initiated the transformation towards a more respectful, fair, and balanced system. Citizen awareness has never been so strong. Let’s take advantage of it and let’s change the system!

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By maintaining the current system and making it live we accept it.

We ask more and more for change (citizen initiatives, demonstrations, invective on social networks…) so that governments change the system. But WE ARE the system. If we change, the system will change.

It is our daily actions, our consumption, our allocation of wealth (investment, savings), our way of voting, that make the system. Economic theories are only rationalizations of our way of being.

If we want to change the system, we must change ourselves, on our own scale.

We are free to do so. We each have our power to act, our limits, our environment. But at our scale, we have the freedom to consume, to vote, to allocate our money, our talents, and our energy in an impactful way or to maintain the current system.

We have the freedom to change things.

We all can be in a leadership position, on a large or small scale. Whether on social, political, economic, or societal issues, we all can defend our convictions, even if only to those around us. To discuss, to convince, to argue, to show the example. It is together, by applying the lead by example principle, that we will move the lines.

According to some studies, to change an existing system, whatever it is, it is enough to commit 16% of the population to action and change. From this point on, the diffusion starts. We don’t necessarily need to be billions. But we do need daily actions to form our small groups of change agents.

Political power is in decline: it is the hand that gives that decides, not the one that receives. On the contrary, the media and economic powers have acquired a gigantic influence.

Governments are not going to change the world. They are faced with impossible equations to solve, and their daily life is more like damage control than change management. On the other hand, companies, through their capacity to invest, influence, create products, create jobs, and take social and societal action, have the means to change things. Today, companies concentrate the power. It is now a matter of using this power to bring about new paradigms, new business models that are more respectful of the planet and its inhabitants.

Some industries are initiating the transformation of their business.

Even if the facts are there, conveying an apocalyptic image of the World does not help. What will help is to instill both reaction and optimism. And the reactions are starting, existing, and becoming more and more numerous.

Green Finance and in particular, Green Bonds are developing strongly: from a weight of $4.5 billion in 2012, it is estimated to increase to about $1 trillion by the end of 2020. We are still far from the $45 trillion financing needs estimated by the IEA (International Energy Agency) to achieve the goals of the Paris Agreement, but this marks the beginning of a redirection of financial flows towards building a new system.

Embryonic a few years ago, the Impact Investing market is also growing quite strongly with a weight of $502 billion in 2019.

This figure is still low compared to the $260 billion invested by Venture Capitalists in the US alone, or the $66.4 trillion in assets under management by Asset Managers worldwide. But it also reflects the beginning of a redirection of investment towards a new system and an increase in confidence in new business models that go beyond financial considerations alone. And this redirection of financial flows is essential to initiate and drive the necessary change.

Beyond finance, some companies aware of their carbon footprint are going beyond marketing speeches and green washing to launch real CSR (Corporate Social Responsibility) initiatives. Following the example of a major French engineering group, some companies are seeking to model their extra-financial impact to measure it in a tangible and effective way and monitor it at the same level as their financial results. The research centers of certain schools and universities, such as EDHEC, are also taking up the subject and are beginning to publish highly accomplished theses and academic programs.

Investments towards impact or the implementation of CSR policies are often driven by HR or Marketing approaches, as new generations make it an important criterion in their choice of employer or savings. It is a bottom-up approach that moves the lines extremely effectively.

Citizen awareness is growing.

Citizens all over the world are increasingly showing that this awareness is well and truly underway. But it is regularly limited to the formulation of grievances to a welfare state.

Marching, talking, and cursing is good. Acting and taking action to achieve concrete results is better. A desire for commitment and action is more and more palpable, especially among the younger generations. This is what will bring about the necessary changes.

Let’s transform our ways of consuming, our ways of producing, our business models. We can change the system. Let’s do it!

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C4SENSE IS AN IMPACT STUDIO COMMITTED TO BUILDING A RESPONSIBLE ECONOMY.

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Arnaud Rioche

Arnaud Rioche

Entrepreneur. Catalyst. Consultant.

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