Infographic: Moms Love Digital Audio

A Visual Look at the Media Consumption Trends Among Today’s Moms

We’re loving the recent research rolling out on our favorite consumers — moms. This demo is extremely important to many marketers because they control the household purse strings, but they are becoming increasingly hard to reach. The good news is, moms are more connected than ever thanks to the rise of the smartphone. For today’s moms, it’s all about choice and mobile devices give them the flexibility they need to consume their favorite content wherever the day takes them, making digital audio the perfect platform for brands.

Here’s a compilation of our favorite highlights from an Edison Research study on moms and media:

For more insights, you can also check out this post from Donelle Brown:

Brands: trying to figure out how to reach today’s mom? The answer’s closer than you realize.

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