It’s Here: IAB V2.0 Measurement!

Photo by priyash vasava on Unsplash

At cabana we’re committed to bringing better podcast measurement to our advertisers, that’s why we’ve adopted the IAB V2.0 measurement standard using a strict 24-hour window for uniques. As of this month, all of our podcast titles using the Megaphone hosting platform will start measuring and reporting downloads based on the latest standard set by the IAB.

cabana is now also compliant with TAG, the digital anti-fraud program from the IAB.

Reach out for more details on how cabana is delivering greater accountability for advertisers.

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