Safe Harbor

Brands Look to Digital Audio for Greater Control

Brand safety revelations have forced marketers to get on the offensive — particularly when it comes to protecting their investments in digital media. The IAB has released a whitepaper highlighting how digital audio delivers peace of mind for brands.

The 10-page document gives some background on the growing movement around brand safety before diving into the value both streaming and podcasting environments can provide for marketers. While brands should look at what their individual needs are, digital audio can alleviate concerns around context, audibility, invalid traffic, and fraud.