PM17 via @letscabanadotcom instagram

Team cabana update: we’re live from PM17!

We’re taking in the sounds of this year’s Podcast Movement in sunny Anaheim, CA. Here our VP of Digital Content, Stephanie Vance, shares her favorite moments from day one.

team cabana
Aug 24, 2017 · 2 min read

Favorite panel: Converting the Uninitiated and Educating Buyers

Moderated by WNYC’s Jim Lally, this conversation got a little heady — in the best way. Panelists discussed the importance of “stickiness” of content — the stuff that keeps people coming back for more, and stressed the old adage “content is king,” especially in relation to larger brands, who want to learn about all the ways they can be a part of the podcasting space — not just the standard ad unit. Alexa Christon, host of Adlandia, and the driving force behind first-of-its-kind GE’s “The Message”, was particularly astute about the current audio, and general media, landscape, calling for new forms of measurement and research to super-serve the ad community, and advocating small ad buys as proof of concept — “a client is always going to be more confident with some successes on the board.”

Favorite listening moment:

Eavesdropping on two women in the ladies’ room exchanging their podcast concepts. Their enthusiasm was palpable as they encouraged each other on their respective endeavors. Loving the community PM facilitates!

Favorite creating moment:

Getting goofy at the Podcastmusic.com photo booth.

Stay tuned for day two! And make sure to follow @letscabana on Twitter and @letscabanadotcom on Instagram, where we’ll be capturing the best of PM17.

cabana

Podcast monetization experts. Ad sales partner. Audio Industry Resource.

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team cabana

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we run cabana — the voice of our marketing, ad ops and content teams

cabana

cabana

Podcast monetization experts. Ad sales partner. Audio Industry Resource.

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