These Podcasters Want You to Get Well
Putting a Fresh Spin on the Wellness Movement
Think beyond hygge and meditation — today’s authorities on wellness are helping raise awareness on serious topics like mental health and the struggles of motherhood and adoption. Podcasts’ innate ability to connect with audiences on a deep, meaningful level has given these voices a platform for sharing personal experiences, and the stories of others.
We spoke with our resident experts on wellness and self-care, who also happen to be #womenpodcasters. As both authors, Instagramers, and strong female voices in this space, Alex Elle of hey,girl. and Jessica Murnane of the One Part Podcast reveal why they chose podcasting as a medium for connecting while offering their unique perspectives.
cabana: What initially sparked your interest in podcasting and what was the motivation for launching your respective shows?
Jessica Murnane: I wanted to create a new platform to connect and grow my brand. I considered video…but it just didn’t fit. Podcasting was something I could start on right away without depending on anyone else, didn’t need expensive equipment, and didn’t have to do hair and makeup (kidding, but not kidding). There is an added bonus to being able to do podcasting without showering, but the greatest thing is being able to connect with people in a really intimate way — while they’re cooking, walking the dog, driving, laying in bed, having moments just for themselves.
Alex Elle: I fell into podcasting on accident. In a nutshell, my journey to podcasting started with me wanting to offer my audience a different way to connect with my work. I wrote and read an essay on my blog, Another Sunday, and it was a hit! My readers called it a blogcast. After that, I played with the idea of doing an actual show and shortly after, hey, girl. was born.
cabana: As the creators of your own podcasts, prolific writers, and mothers. How do you fit recording and booking guests into your time?
AE: I have a 10-year-old daughter and a newborn. Adjusting to new motherhood again with my youngest has been great but also an interesting space to navigate when it comes to my career. Luckily, I am self-employed and have a lot of room for flexibility, getting back into the studio after being out on maternity rest will be an adjustment. I have a great producer who has made the transition smooth for me, and my husband is a big help when it comes to staying home with the baby when needed. Teamwork has made the dream work so far! Booking and recording have been a breeze as of late.
JM: Prolific? I’ll take it. But Calendy has saved my life for booking guests! All of the back and forth with scheduling was becoming the most time-consuming part of the show. I cannot recommend that app more. And in terms of how I fit it all in, I just put my head down and do the work. I’m pretty diligent about cutting out the noise and have started being better at saying “no” to things that don’t serve my business. And I also have childcare.
cabana: In addition to attracting some major guests, you both have amassed loyal followings. Who is your listener and what makes them unique?
JM: The people who listen to the podcast are family. Straight up. They are curious, kind, and super supportive people. I feel so lucky to know them. We have a private community page for the podcast and a lot of the listeners hang out offline/in real life too. Which makes me want to cry every time I see it happening. A lot of them have been listening from the beginning, so we’ve been through a lot together (from me figuring out how to get the sound right to major/crazy life moments). I wouldn’t have the show without them, so I consider them a huge part of the show and look to them to help us grow.
AE: My listener is the everyday woman who is determined to live a life full of good intention, meaning, community, and self-care. They’re unique because of their willingness to learn and see themselves in someone else’s story.
cabana: In recent years, the podcasting space has become an incubator for diverse voices. What are your hopes for diversity in podcasting for the future?
AE: I hope that more people of color, specifically women of color, step into this space and share their voices, unique stories, and diverse backgrounds.
JM: That it will keep on growing. More women, more people of color, more unique stories. It’s happening already and really excited to see where it goes next.
cabana: Any final words of advice you want to share for aspiring podcasters out there?
JM: I just heard the phrase “riches in the niches” recently and it’s stuck with me. I think people are scared to start a podcast because it’s “saturated”, but there’s so much more room for your show! Go niche. Focus on the thing that makes you unique. Don’t try to be everything for everybody. If you have a great content and a different voice/point of view…you’ll find your audience and they’ll find you.
AE: If you’re thinking about creating one, do it. Your voice and story matter.