Why Staffing Recruiters Choose an App Over Text Messages (or Email)
2 Ways Texts and Push Notifications are Different that Matters to Staffing Recruiters
Many staffing firms use text messaging or phone calls to contact their candidates for jobs in addition to mass emails. 80% of candidates for staffing say that they prefer anything over a phone call from a recruiter. So, what is the best method for recruiters to reach available candidates?
Breaking it Down
There are three alternatives to a call that staffing firms are currently using. First, an app on a smartphone uses a a “push notification.” What is a push notification?
Message that pops up on a smart phone. Like this one (left). And users don’t need to be in the app to receive the push notification.
Second, many recruiters have used text messages to reach candidates for temporary jobs. Everyone with a smart phone has probably received a text message that is sent using Short Messaging Service.
Third, and the most common, is an email. Everyone gets too many emails and countless staffing recruiters will lament the problem with sifting through these messages to process the info for tracking progress on a job.
So, why are so many ATS systems built on mass emailing? And, because they look so similar, is there really any difference between a text, an email, or push notification? Here are two big differences that can make or break a #staffing recruiter’s ability to fill a job:
Most ATS systems are built around the ability to mass email candidates that meet the qualifications for a job. This was great 5 years ago, but this method is particularly cumbersome and unnecessarily time consuming for staffing firms that have a VMS business line. As a result, many staffing firms use text messaging or an app to reach their candidates faster. Costs to consider when evaluating a text message service or an app:
- Pricing. Every service is different and so is the pricing. Most text message services offer a flat rate based on anticipated usage which may change with volume. The purpose of the app is to avoid this volume based pricing.
- Time. The biggest challenge with most texting services used by staffing recruiters is that they do not talk to the ATS. Meaning, that the recruiter needs to track, tie the phone number with the candidate, respond, and enter the text conversation into the ATS in some capacity. Alternatively, an app, like Cadre Scheduling, is integrated with the ATS and can seamlessly pull this information into one location for all recruiters working on the project to find in real time.
- Data entry. Most staffing recruiters that text candidates do a lot of repeat data entry or copy and paste to get the complete conversation into the ATS. A traditional ATS doesn’t talk to the texting service and it typically doesn’t have an app for the candidates to use. However, there are apps, like Cadre Scheduling, that serve as that bridge between candidate, ATS, and recruiters. Aren’t there better things to do than data entry?
How emails, texts, and push notifications are sent to smartphones is pretty technical. For most things, the technical details don’t really matter. But, for staffing recruiters, these technical details can make a huge difference. Consider the following:
- Wireless Access. Text messages are sent to smart phones via SMS. Meaning that, in most cases, there needs to be access to the cellular provider to receive these message. However, apps that send/receive push notifications can do so with only wireless access which does not require access to a cellular network.
- Security. Text messages are typically not encrypted and can be forwarded or otherwise shared with people in a non-secure way. However, push notifications are received only where the person is logged into the app and typically can’t be shared or forwarded like a text or email.
- Spam mis-perception. Candidates often register at multiple agencies and don’t always remember the names or details. This means that sometimes the candidates won’t remember the agency when it does have an opportunity and they could view the text as yet another spam message. However, a candidate using an app on their smartphone or tablet has not only registered with the agency but they have also taken the next step to download the app — no spam mis-perceptions here!