The history of Pixo’s Dorito Day

Orange fingers, full guts, can’t lose

The 2017 spread, just as the horde descends.

“I want to say it stemmed from me talking way too much about Doritos.”

It was Austin’s last day. Our beloved front-end intern was leaving for a summer at Tumblr, and we wanted to send him off with a bang. Or, well — more of a crunch.

“I want to say it (probably) all stemmed from me talking way too much about Doritos,” says Austin. “I definitely listed them as an ‘interest’ in my Pixo bio.”

Besides design, Austin really likes social media, Doritos, Spotify, photography, music, and drawing.

To celebrate Austin, on May 15, 2015, we brought in a bunch of Doritos and dips. We toasted with Taco Flavor and Nacho Cheese smothered in queso. We chatted. We licked our powder-laden fingers. We totally ruined our lunches.

And thus, a holiday was born.

Celebrating Dorito Day 2017

“I’ll hold it with both hands to make it cute, like Etsy.”

At 11:30 am CST, Pixonauts gathered in the Pit to fill our bowls and guts with Doritos, queso dip, and friendship.


At #PixoDoritoDay2017, the courses included:

  • Taco Explosion mix
  • Nacho Cheese
  • Spicy Sweet Chili
  • Taco Flavor
  • Jacked Ranch Dipped Hot Wings
  • Spicy Nacho
  • Cool Ranch
  • Chile Limón
  • Cheese Explosion mix
Sarah with a classic Cool Ranch.

The third annual Dorito Day was a success, of course. Some stuck to the classics, while others made bold choices, like Julia mixing Chile Limón with cottage cheese. We heated up with Spicy Nacho and chilled out with Cool Ranch. The chemicals and preservatives danced across our tongues.

Choices, Choices. Taco or Taco EXPLOSION?

Austin, the inspiration for the inaugural Dorito Day, enjoys seeing his crunchy legacy live on. “I love it,” he says. “I’m happy everyone enjoys it as much as I did.”

And for us Pixonauts? We’re already hungry for Dorito Day 2018.

All photos by UX designer Allie Ofisher.

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Pixo is a woman-owned digital consultancy in Urbana, Illinois. We build well-researched websites, apps, and software that put people first.