Give Customers What They Want With the Smart Recommendation App
With Cafe24’s Smart Recommendation app, you can easily promote products relevant to your customers, leading to higher sales.
Shopping online can be an overwhelming experience, especially for new shoppers. A single typed-in search can lead to dozens of search results they have to comb through to find the exact product they need. And this could mean hopping from one landing page to another, going through dozens of brands, and breezing through multiple ecommerce platforms.
This undirected approach can lead to lost opportunities for your online business. Without an effective strategy to keep your potential customers in place and focused on your products and services, after landing on your website, there is a big chance that they will get distracted by other product options from other brands and platforms.
Offering personalized product recommendations is one simple and effective way to keep your potential customers from leaving once they enter your online store. This refers to giving your existing customers and website visitors product recommendations based on their website activity or previous transactions on your ecommerce platform. For example, when they type in ‘striped tank top’ on the website search bar, the product page of said item will show the product with the exact name. Aside from that, it may also show products with similar names such as ‘striped sleeveless top,’ or products that can be used with the striped tank top as modeled in the product photo, such as a graphic cap or denim shorts. Often, this is done through smart systems, apps, or product recommendation engines.
Personalization has become quite a trend in the marketing industry with the younger generation of buyers tending to buy more personalized products. When everything can be found online and there are dozens of brands vying for your attention, wouldn’t you want to patronize a brand that gives a little more thought about your wants, needs, preferences, and quirks?
In a 2020 survey of U.S. and UK consumers, 12% said that personalized content is very important for them, while 30% said that it is somewhat important. That’s easily 42% of consumers who you could sway with a strategic venture into personalized product recommendations. Even the biggest companies and online marketplaces like Amazon, Lazada, and Shopee are all using personalized product recommendations to garner more sales.
Why personalized product recommendations work
When you start an online store, marketing your products and services becomes one of your topmost priorities. So you create ads, start sales, hold events, and give away coupons, promo codes, and free shipping, among other promotional techniques. Yet, you can still find yourself lacking in terms of actual conversions or sales.
It’s highly possible that what you’re missing is personal touch.
Here are three important reasons why personalized product recommendations work in improving your business:
It lets customers know that you care
Personalized product recommendations humanize the shopping experience. When you recommend products that your customers are most likely to be interested in based on their past and present actions online, you let them know that you’re listening and that you care. You make them feel through your actions as a business that they are more than your target audience and source of income. You are selling to your community, not numbers.
This, in turn, will help customers develop a relationship with your brand, leading to them becoming loyal (and regular) customers.
It makes shopping easier, leading to more checkouts
There are so many brands online that if a customer doesn’t immediately see what they want or need, they immediately go from one brand to the next. By offering personalized product recommendations, customers who land on your website are immediately shown multiple options of relevant products found in your online store. This captures them and encourages them to browse the options within your online store instead of elsewhere.
And without the need to go through multiple websites, it makes their shopping experience so much easier and faster, increasing the chances of a successful checkout.
It extends customers’ stay on your website, leading to more marketing opportunities and sales
As previously stated, personalized product recommendations give customers more product options. It shows them other relevant merchandise they might also want or need. In browsing these recommendations, customers get to spend more time on your online store and are encouraged to check out your different web pages. As a result, you get more marketing opportunities. Your ads, product promotions, product copy, and even CTA buttons get more exposure, increasing their click-through rate. Consequently, you get more sales. It’s a win on all sides!
Get all these benefits with Cafe24’s Smart Recommendation app
Providing personalized product recommendations may seem like the kind of service only big and rich corporations can offer. After all, it involves the use of advanced technology that would surely dent an SME’s relatively small budget. Right?
What if we tell you that you can have this technology absolutely for free?
With Cafe24’s Smart Recommendation app, you can offer personalized product recommendations on your online store website at the total price of $0 dollars!
The problem of how to recommend a product is a thing of the past with the Smart Recommendation app’s technology that automatically uses customer activity and seller settings to come up with personalized product options.
Through the app, you can show customers products from the same category and tags as the product being searched for. You can also show products with similar names as the typed-in keywords. Aside from that, you also have the choice to feature handpicked products as well as new products you need to promote.
Want to know more about it? Read on as we share how you can integrate and use the Smart Recommendation app on your Cafe24 online store.
How to use the Smart Recommendation app on your Cafe24 online store (Don’t worry. It’s easy!)
1. Install the Smart Recommendation app from the Cafe24 Store.
(Note: To complete installation, you have to accept the needed permissions.)
2. After installation, you will be redirected to the Smart Recommendation app window where you can start customizing your app settings. Turn Status to ON to begin. The app can be applied to both the PC and mobile versions of your online store.
3. The Smart Recommendation app allows you to add up to 16 recommended products. Up to five (5) products can be hand-picked as Featured Recommendations. The rest of the recommended products will be personalized recommendations determined by the app’s smart algorithm. Its basis will be a combination of the product categories you wish to recommend as well as your customer’s activity and preferences.
You can choose to recommend new products as well as products in the same category, with a similar name, or with the same tags as the product being viewed or searched for by the customer.
4. Once you’ve added your featured products and finalized the settings for your smart algorithm, you can now choose your user interface or how your product recommendations will be shown on your store pages.
After all, user experience should remain on-brand. Your product recommendations can be browsed through arrow buttons, scroll, drag, and through an auto-slide. The application’s skin and header text can also be changed accordingly.
Click Save to apply the changes you’ve made.
5. Afterwards, place the Smart Recommendation app banner on your online store. To do so, click Install in Mall. A window will appear so you can choose to place the banner via Location Selector or manually insert code.
If you choose Location Selector, you will be shown your Cafe24 online store. Simply click on the location where you want the app banner to show. If you choose to manually insert code, you will be provided the app banner tag which you can insert into your code.
Personalization at no cost only at Cafe24
When you’re a new name in the industry, it’s not that easy to just start selling products left and right. You’re still getting your name out there, building your reputation, and earning customer trust and social proof so that people get to know your brand better. This means that you have to do something extra to get noticed. You can’t be just like any other brand.
Personalization gives you that much needed advantage. When you suggest products based on customers’ personal interests, you capture their interest, improve customer experience, and increase conversion rates. And the best thing is, it can come at no cost at Cafe24.
As an ecommerce platform, we work with SMEs to provide good business. Working towards your dreams and goals shouldn’t be too hard with an experienced and trusted business partner at your side.
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