Google Channel — Your Gateway to Marketing Success
So you own a store and have all your products set up. Well done!
Now the next step would be getting potential customers to know that you’re selling. In other words, you have to market your products, services, and brand. Traditionally, if you own a physical store and set up a business in a mall, a marketplace, possibly a bazaar, this can be done by giving away flyers, calling out to customers and offering promotions, even decorating your shop for the various holidays to get people to look and check out your merchandise.
But now that we are living in the digital age and the ecommerce era, one of the most effective marketing strategies has become multi-channel selling. Multi-channel selling involves getting your products on the many available shopping platforms online. And if we’re talking about the biggest platform on the internet, then there’s nothing that can top Google.
Google is the largest, most-used search engine in the world, having about 91.66% market share of the search engine market (Statcounter, Oct. 2021). Getting your products seen on Google search engine results pages (SERPs) and various Google properties (ex. Youtube, Google Shopping, etc.) is almost tantamount to getting access to everyone who uses the internet — a whopping 4.66 billion people as of January 2021(Statista).
“Getting your products seen on Google search engine results pages and various Google properties is almost tantamount to getting access to everyone who uses the internet — a whopping 4.66 billion people as of January 2021…”
And with Google Channel, you can get your products seen on Google pages without ever leaving your online store. Cafe24, the no.1 ecommerce platform in Korea, has partnered up with the tech giant, Google, to provide users an app that allows them to integrate Google solutions into their online stores. Google Channel is simple, innovative, and made specifically for marketing and business success.
How does Google Channel work?
Google Channel allows you to connect your Google Merchant Center and Google Ads accounts to your online store so that you’ll be able to manage your Google listings, product information, and smart shopping campaigns from your Cafe24 account dashboard. Products from your online store can be synced with your Google accounts so you won’t have to upload product photos and information multiple times (Once is enough, if you ask us!). There’s no need to change tabs to work through your Google ads campaigns either. It makes marketing so much easier to manage.
To use Google Channel, you must first have a Google Merchant Center and Google Ads account. You can create these easily via their respective Google web pages. These are important business tools that let online entrepreneurs take advantage of Google’s business landscape.
Let’s take a closer look at each of these tools.
Google Merchant Center
If you’re an entrepreneur looking to sell online with Google, then your first stop would be Google Merchant Center. Through the Google Merchant Center, you can upload your online store data and product information, including product photos and specifications, so that they can be used by various Google business tools and services like Google Shopping and Google Ads. Through it, you will be able to access free and paid Google services that will allow you to market and advertise on search engine results, Google Display Network, and Google properties (ex. Google Maps) as well as analyze your store performance through quantitative data.
Google Ads
Google Ads lets you create advertising campaigns at a budget-friendly cost. Through it, you can bid to get your products advertised and prioritized on search engine results, Google Display Network, and Google properties when people search for the product or service you’re offering. It pulls your store and product data from your Google Merchant account. While it offers a paid service, you will only be charged if a potential customer clicks a Google advertisement in order to go to your store website. This pay-per-click (PPC) method ensures you always get your money’s worth.
Such powerful tools can easily be accessed on Cafe24 through Google Channel. By using the app, you can streamline your multi-channel experience in a snap!
5-Step guide to Google Channel integration
Running a business takes a lot of effort, but that doesn’t have to be the case all the time. Many business processes can actually be automated and steps can be lessened and made more efficient if you have access to the right business tools. Automation and efficiency are exactly what Google Channel offers online entrepreneurs as online products are synced and product information is provided automatically to multiple platforms while campaigns are managed where the online store is.
Ready to upgrade your marketing strategy? Here is an easy 5-step guide on how to integrate Google Channel into your Cafe24 online store.
Reminder: Make sure you have Google Merchant Center and Google Ads accounts in order to use the app.
Step 1: Log in to your Cafe24 administrator account and look for the Google Channel app on the list of tabs on the left of the dashboard.
Step 2: Click on the Google Channel tab and sign in with Google. A pop-up will ask you to choose the Google account you would like to use.
Step 3: Allow Cafe24 to access your Google account and associated features.
Step 4: Configure your Channel settings.
(Note: You can click Home then click ‘Get Started’ for a guided integration.)
Step 5: Configure your Product Feed.
Once you’re done setting up, you can now access your Google Merchant Center and Google Ads campaigns through your Cafe24 dashboard!
The Power of effective marketing
In business, marketing is the driving force behind conversions. And the power of effective marketing brings about profit and growth. Marketing can make or break a business. It can also be the deciding factor on whether a small business will remain stagnant or become a big name in its respective industry.
Effective marketing is all about getting products and services noticed by the right audience. Google understands this fundamental aspect and optimizes its tools and services to achieve this goal. After all, it is in the perfect position to do so, having access to information on what the market wants as revealed by users simply by typing what they are looking for in the Google search engine. With Google Merchant Center and Google Ads, Google gives businesses the chance to get noticed and sell what they have to offer to a market that’s ready to partake of their products and services.
For Cafe24 and its millions of users, Google is the perfect business partner. Through Google Channel, Cafe24 store owners can get all the advantages of a competitive ecommerce platform as well as the innovative business and marketing solutions of Google, one of the market’s biggest influencers. With these two global forces, you’ll be able to do business with the world.
Sign-up now with Cafe24 to access Google Channel and other smart ecommerce solutions for an online business that can reach new heights.
