Apple’s Big Week: New Macs, Earnings, and AI Features Unveiled
Apple’s Busy Week: New Macs, Earnings, and AI Features
Apple is set for a significant week with multiple announcements and events:
- Introduction of new Mac products powered by M4 chips
- Quarterly earnings report
- Expansion of Apple Intelligence features testing
Greg Joswiak, Apple’s top marketing executive, hinted at “an exciting week of announcements” on social media.
Expected Product Launches
According to Bloomberg’s Mark Gurman, Apple is likely to unveil:
- M4-powered iMacs
- New MacBook Pro laptops
- Updated Mac mini desktops
Earnings Report
The company will release its quarterly earnings on October 31, providing the first official insights into demand for the latest iPhone models.
AI Feature Testing
Apple has released a developer beta of iOS 18.2, which includes support for new Apple Intelligence features:
- Genmoji
- ChatGPT integration
- Image Playground — a text-to-image generation tool
These developments signal Apple’s continued efforts to incorporate AI technologies into its product ecosystem.
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