How to Build Your 2021 Business Strategy in the Face of Uncertainty

Recently, we’ve seen signs that many businesses are reopening during the last quarter of 2020. Yet uncertainty remains. In some states, businesses have reopened in recent weeks only to be told to close or reduce their capacity for customers. It’s becoming increasingly challenging to plan for the future. Consequently, many business owners and leaders might wonder how they can develop a growth strategy for 2021.

What you need is a strategic direction to provide purpose for your business and help you set realistic goals to accomplish in the coming year.

Here are some ways to build your 2021 business strategy during this last quarter of 2020:

Focus on what you can do

All the rules and regulations have told you what your business can’t do. What you need to do now is look solely at what you can do. For example, when restaurants were told they couldn’t serve customers indoors, they transitioned to delivery, takeout, and large outdoor patios. No matter what type of business you operate, this is the mindset to develop and use for your 2021 business strategy.

The can-do strategy will start with a list of what is possible. Here are some possible examples:

• You can transition to doing business online.