How to Create Highly Readable and Rankable Content

John Boitnott
Oct 14 · 7 min read

Successful content writing for brand marketing requires two key factors that can sometimes conflict with each other:

  1. First, the content must be easily read, in the way that people have always read text content on the web (i.e., scanning).
  2. Second, the content must also be written so that search engines want to reward it with more organic traffic, which…