Understanding Marketing Metrics: Real-World Analogies for Digital Marketers

John Boitnott
Dec 2, 2021 · 5 min read

Metrics drive marketing. And in the age of the internet, devices, and social media, the type of marketing driving those metrics is digital.

In the old days when billboards, commercials, and print were king, sales were the only metric that mattered. Now, with everyone carrying devices with cameras, microphones, web browsers, and the…