If its not on the your customers Calendar your event does not exist

What is a Killer App?

We are advocates for getting on the calendar first with a calendar invite and then working backward with calendar invite updates for notifications, reminders and canceling.

The Calendar Client supports this across any platform in the world.

But how do I use the calendar invite in a simple, easy way across email platforms, Landing pages, and Direct Sending?

Enter Calendarsnack. Over the past six years, we have designed three components to simplify sending, and tracking calendar invites using our automated Landing Pages, RSVP Buttons, and Bulk List option.

The basis of scale is the platform’s ability to process a calendarsnack in 10 seconds using an Outlook or Google Calendar Client.

Example here

Invite us to your event by using create@calendarsnack.com in your calendar client.

Your calendarsnack will show up in your email box.

Inside the calendarsnack is the RSVP tracking dashboard, grab-n-go codes for buttons, and landing pages that send the calendar invitations.

Our RSVP service monitors the event from your calendar client to our service and onto your customers that have the calendar invite.

See here for the overall Create, Cancel Update workflow

Updates and Cancels flow from your Calendar Client to anyone that has the calendar invite. We follow the calendar protocol so this part is all automatic.

We have 4500 free customers that have tested it, used it in production, and given all kinds of feedback.

We have a new idea about how to make it simple to add a VIP email list inside your calendar client and send it to us using the already proven creation of a calendersnack in 10 seconds.

We send you a “Launch Event” notification in your email box.You can then monitor the event from the dashboard.

See below for the next part of how the Bulk Calendar Invite system gave us the basis for the idea.

Calendar Invite List Automation outside the Calendar Client

This was a progressive journey into figuring out how to use an email and calendar client

Step 1 through Step 3 are easy and provided us the basis for the idea to be explored by using another drop box like idea to process the calendar invite send list using the UID, a .CSV attach approach.

We then automated the sending of the calendar invites and track the RSVP’s Receipts of your customers calendar clients in our dashboard.

This is great for larger calendar invite send lists but time instense for small batch sending.

As you can see though this process is labor intense and requires you to prepare the email list with the UID in a .CSV and attach it to email and send it to bulk@calendarsnack.com.

Its great for larger automation jobs since we provide reporting and dashboard on the back.

But it's not great for small batch jobs of sending out a calendar invite to a list of 100 to 200 in 10 seconds.

Hence we started thinking about how to automate this process into a 10 second user experience.

This was the final step. Attaching and sending to the email box.

This works well but requires and additional 10 minutes to double check formats and prepare the .CSV for upload.

This is the notification sent out

Once the batch file was sent to BULK@calendarsnack.com we sent back a notification that the file was sent and was being processed.

But back to the question- “How can I send 200 Calendar Invites to a webinar list in 10 seconds using my calendar client”

See below for the development of Phase 2 of the Killer App.

Calendar Invite List Automation inside the Calendar Client — Phase 2 of the Killer App

This is the Prototype workflow here for the 2023 build.

Paste the calendar invite email name list into the calendar client description area below any written description used.

We Extract, Transform and Load the parts of the calendar invite with a process we have perfected.

In this workflow, we deconstruct the calendar invitation you sent to create@calendarsnack.com and reassemble the calendar invite to be sent to your list when needed by the 3 send services we have created.

They are, in recap, the RSVP BUTTON for Email Templates, RSVP LANDING PAGES, and the VIP LIST we are reviewing here.

We scan the components of the calendar invitation once it’s disassembled and look for the email addresses you copied into the calendar client.

We extract the emails, build a list for that UID (EVENT ID), and store them in the database for that event in preparation for the next step.

The overview of prototype workflow for Killer App 2

The details of step A & B using the Calendar Client

Steps A & B take less than 10 seconds. We take the calendar invite data and the VIP list from your calendar invite file, extract that into a storage system and then transform it into a database.

When we need to send a calendar invite on your behalf, we assemble it from the database, encode it correctly with multipart formatting, craft the message as a calendar invite and request an RSVP receipt.

Once your customer accepts, we can communicate with them as needed before the event.

All updates go directly into your customer’s calendar client. It’s much more efficient than sending email UPDATES for a time based event like a Zoom meeting, promotion or upcoming event.

Steps C & D and E are dependent upon when you want to process the VIP LIST.

Once you receive the calendarsnack, you will be able to gain access to the VIP LIST via the DashBoard to SEND.

Also, you will receive a 1-time EMAIL notification that your VIP LIST is ready; inside the email notification will be a “Click here to SEND”.

This is an example Report that is available.

Detailed reporting is available with every calendar snack generated and over time we organize that data into an organizers dashboard.

Detailed Data Reporting by Organizer Name

For more on a detailed workflow see our publication here on SlideShare.

Details of our work flow from the 3 the POV’s

Thanks for stopping by and reading! — TLDR>:)

Calendar Snack Quick Start - Calendar Snack