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All-In-One Apps
Read this post in Italian.
Do the instant messaging platforms represent the future of a mobile-dominant Internet?
Facebook Messenger, WhatsApp, Snapchat, WeChat — these apps have helped change the way that digital consumers communicate. KakaoTalk is the most popular chat app in South Korea, WeChat’s popularity in China is almost unparalleled, while Line dominates in Japan, Thailand and Taiwan. But with the acquisition of WhatsApp, the control that Facebook has on this booming market should not be forgotten.
Emails are getting shorter and people are more and more comfortable using IMs or mobile messaging. It’s not surprising because the design of messaging is fluid and dynamic: you can literally say what you intend to speak. But the key to the success of these apps is their ability to offer more than just instant messaging. For instance, in China digital consumers use WeChat to stay connected with friends, but also to post photos, play games, pay their bills, order food, transfer money, hire taxies, and keep up with their favorite brands and celebrities. In other words, to do many of the things people tend to do on the mobile Internet. And what about Kik? It is a Toronto-based instant messaging app that hosts bots, providing a new way for brands and developers to engage with consumers. One reason for this popularity might be the existence of a unique feature: a built-in web browser which allows users to surf the mobile Internet and share content with friends.
Last week Google released his new messaging app, Allo. With this app, Google is combining everything it has learned from its previous messaging products with the company’s machine learning smarts. Indeed, it is looking to differentiate Allo with Google Assistant, a chatbot that provides answers to your queries by drawing on the search giant’s machine learning smarts. There are two ways to work with the Google Assistant in Allo: you can simply chat with it directly, just like you would do with a friend, or you can bring it into a conversation by typing @google and asking it a question.
Here in Quokky we are very curious and we always keep us updated with new apps and releases. I’ve tried inviting Monica out for lunch and that’s what happened with Google Assistant.
Social media, websites, mobile apps, instant messaging and chatting apps have led businesses to reach out to the global audiences via smartphones and we are entering into a new era of chatting: Chatbots. An artificial intelligence that talks to us like human beings do.
It seems that IM apps are taking the place of traditional browsers where you are used to search informations and do all your internet activities. We are bearing witness to the birth of all-in-one apps: one app to comunicate with friends, look for the nearest restaurant or the events in program around the city, pay bills and transfer money.
IM apps are an intuitive and simple instrument that can simplify also relationship between consumers and businesses. Quokky is working in this direction and it has already created a chat to share documents and keep in contact with professionals for the income tax return practices (read here to know more). You can archive, search and share your contents all in one place, avoiding that constant switching between apps.
What do you think the future holds for these chatting and instant messaging apps? Tell us your thoughts in the comments below. We’d love to hear from you.
