D as Diagramming: The Customer Profile and Life-to-be-Owned
How to develop a Framework with a Metaphor?
This post aims to introduce a new practical framework for customer research: Life-to-be-Owned. This framework is inspired by Jobs-to-be-Done and the Customer Profile. However, I only pay attention to a special type of customer: Creators.
This article is part of the D as Diagramming project which aims to explore the power of diagrams and diagramming. The D as Diagramming project is organized with several themes and random ideas. For example, iART is a theme that is expanded from one post into a sub-project (1, 2, 3, 4, 5, 6, 7). The Strategic Value Proposition diagram is a random idea, however, it inspired me to design a set of diagrams.
I am also inspired by feedback from friends on social media platforms such as Linkedin and Twitter. The Life-to-be-Owned framework was born from a discussion on Linkedin.
Contents
Part 1: Inspiration
1.1 The Customer Profile
1.2 Gains and Pains
1.3 Life-to-be Owned
1.4 Creator as Customer
