CALL4
Published in

CALL4

D as Diagramming: The Customer Profile and Life-to-be-Owned

How to develop a Framework with a Metaphor?

This post aims to introduce a new practical framework for customer research: Life-to-be-Owned. This framework is inspired by Jobs-to-be-Done and the Customer Profile. However, I only pay attention to a special type of customer: Creators.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Oliver Ding

Founder of CALL(Creative Action Learning Lab), information architect, knowledge curator.