CALL4
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D as Diagramming: The Customer Profile and Life-to-be-Owned

How to develop a Framework with a Metaphor?

This post aims to introduce a new practical framework about customer research: Life-to-be-Owned. This framework is inspired by Jobs-to-be-Done and the Customer Profile. However, I only pay attention to a special type of customers: Creators.

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Oliver Ding

Oliver Ding

Founder of CALL(Creative Action Learning Lab), information architect, knowledge curator.