Activity U (X): Projecting, Projectivity, and Cultural Projection

Oliver Ding
CALL4
Published in
26 min readJan 10, 2021

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The Concept of “Projectivity” is inspired by Ecological Psychologist James J. Gibson’s Affordance Theory and Andy Blunden’s Project-oriented Activity Theory.

Bottleman in Retreat (Oliver Ding, 2017)

This article develops a new concept called “Projectivity” and uses it as a foundation of Cultural Projection Analysis which is a module of the Platform-for-Development framework.

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Oliver Ding
CALL4

Founder of CALL(Creative Action Learning Lab), information architect, knowledge curator.