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Activity U (X): Projecting, Projectivity, and Cultural Projection

Oliver Ding
CALL4
Published in
26 min readJan 10, 2021

The Concept of “Projectivity” is inspired by Ecological Psychologist James J. Gibson’s Affordance Theory and Andy Blunden’s Project-oriented Activity Theory.

Bottleman in Retreat (Oliver Ding, 2017)

This article develops a new concept called “Projectivity” and uses it as a foundation of Cultural Projection Analysis which is a module of the Platform-for-Development framework.

The Concept of “Projectivity” is inspired by Ecological Psychologist James J. Gibson’s Affordance Theory and Andy Blunden’s Project-oriented Activity Theory. The concept of Projectivity can be considered as a new idea for the Project-oriented Activity Theory and other Project-oriented approaches.

The last part discusses Lev Vygotsky’s “ecological mind” ideas and the possible connection between Activity Theory and Ecological Psychology.

Contents

Part 1: The Concept of “Projectivity”

1.1 Affordance
1.2 Supportance
1.3 Projectivity
1.4 Sense-makers

Part 2: Primary Projectivity

2.1 Diagram
2.2 Events

Part 3: Secondary Projectivity

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CALL4
CALL4

Published in CALL4

This is Creative Action Learning Lab, our mission is to explore the transformation of possible practice and discover beautiful approaches for building our future together.

Oliver Ding
Oliver Ding

Written by Oliver Ding

Founder of CALL(Creative Action Learning Lab), information architect, knowledge curator.

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