The Re-Engagement Project
Once Upon A Great Experience
The Re-Engagement Project is a cultural innovation project. I got the idea of Re-Engagement in March 2020. On Dec 26, 2020, I considered it an example of Project-oriented Activity Theory. The theory is a radical version of Activity Theory. It redefines the unit of “Activity as Project” which refers to a process of formation of concepts.
From the perspective of Project-oriented Activity Theory, the social process of developing a new concept is a project. If we consider Re-Engagement as a new concept that could bring some value to the world, then we should work together on the Re-Engagement project.
The idea of Re-Engagement is not new. We all have experiences of remembering someone, someday, someplace. On March 1, 2017, my son wore mismatched socks in order to celebrate Dr. Seuss’ birthday. However, I want to use the concept of Re-Engagement to highlight the creative potential between personal memory such as my son’s birthday, and collective memory such as Dr. Seuss’ birthday.
Once upon a great experience. No matter how big or small the experience is, we could re-engage with it.
In early March 2020, SXSW, a 34-year annual tech, music, and film festival held in downtown Austin, was canceled due to the coronavirus outbreak. The SXSW 2020 was scheduled to take place from…
