The Slow Cognition Project (Phase II): Activity Analysis for Creative Work Study

Oliver Ding
CALL4
Published in
17 min readJun 1, 2022

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How to Design a Developmental Project?

On April 26, 2021, I sent an email to a friend of mine and introduced my book The ECHO Way which reflects on my journey of writing three books in six months. I coined a new term called Slow Cognition to describe my favorite methods such as Howard E. Gruber’s evolving systems approach to creative work.

Five months ago, I designed the above picture and wrote a short post on Linkedin.

I used “A Theme for Creative Work Study in 2022” as the title of the short post. I spent 30 minutes designing a logo for Slow Cognition. This technique is called Objectification from the perspective of Project-oriented Activity Theory. Cognitive psychologists called it Cognitive Offloading. If an idea is very important to you, you could make a logo, design a picture, write a slogan, and print out these things.

It’s clear that I wanted to apply Howard E. Gruber’s evolving systems approach to conduct a research project.

On May 19, 2022, I closed the Slow Cognition Project (Phase I) with a possible book titled Knowledge Discovery: Developing Tacit Knowlege with Thematic Space Canvas.

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Oliver Ding
CALL4

Founder of CALL(Creative Action Learning Lab), information architect, knowledge curator.