The 3I Model: Idea, Initiator and Initiatee

Oliver Ding
CALL4
Published in
3 min readJul 21, 2020

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A framework for studying Action-based Creativity

This article is the Section 7 of The Nice Way and Creative Actions.

7. Idea, Initiator and Initiatee

As the diagram below shows, the 3I model has three core entities which are idea, initiator and initiatee. It also considers two types of events: act by initiator and react by initiatee. Finally, the model considers platform as the context of entities and events.

As the above discussion mentioned, acting refers to process and there is no product that remains after acting. In order to make the “Process as Product” approach possible, I use the term “Idea” to refer to the product aspect of creative actions and use the term “Act/React” to refer to the process aspect. This pair of concepts solve the problem of disappearing of immediate experience. I further consider the “Idea” has three elements including name, form and content. For example, the name of BED Talks is “BED Talks”, its form is “recording a short talk in bed”, and each BED talk has its own unique content. The name part is very important for communication and distribution. A name can generate a hashtag…

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Oliver Ding
CALL4

Founder of CALL(Creative Action Learning Lab), information architect, knowledge curator.