PRESS RELEASE 27.7.21

THE DRUMMOND STREATERY PROJECT INVITES YOU TO ITS FREE SUMMER STREET PARTY, THURSDAY 5th AUGUST, WITH LIVE MUSIC FROM BBC ASIAN NETWORK DJ, AJD, RIKA, H DHAMI, BOLLYWOOD DANCING from BOLLYWOOD Co. AND MORE!

JULY 2021 // Following its launch last month, The Drummond Streatery project, a collaborative effort between Euston Town BID, Drummond Street traders, Jan Kattein Architects and Camden Council, is thrilled to invite all corners of London to its summer street party, Thursday 5th August, from 6:30–9:30pm.

Open to the public, the Drummond Streatery Summer Street Party is just a stone’s throw from Euston Square Station, Great Portland Street and Warren Street. The road will be closed to traffic encouraging all to head down and celebrate the revival of one of London’s oldest food hubs. Alongside food from the rich and culturally diverse businesses spanning from South Asian to Turkish, partiers will be able to celebrate and dance, with a music set from internationally renowned DJ and BBC Asian Network presenter, AJD, rising contemporary crossover artist RIKA and Bhangra star H Dhami. Henna artists will be on site to adorn guests, there will be Bollywood dancers from Bollywood Co and of course, exceptional food from the street’s famous traders.

The Drummond Streatery launched last month to welcome in the London summer for a season of outdoor eating and rediscovery of some of London’s best independent and family run authentic restaurants, including many of the capital’s oldest South Asian restaurants.

As well as full menus at all participating restaurants, including world famous vegetarian food at Ravi Shankar and legendary nihari at Raavi Kebab, launching in time for the Drummond Streatery Street Party is the Drummond Street Taster menu with every restaurant offering their star dish as a £5 special. Drummond Street taster dishes include: from Gupta’s — snack plate of samosas, vegetable cutlets and pakoras; Diwana — mini deluxe dosas and Raavi Kebab — Mini mince kebab, mutton tikka and chicken tikka with tandoori naan.

Set to be an evening to remember celebrating a resilient community of businesses that have survived years of disruption from local construction, the party marks a new summer of fun for Drummond Street: a place characteristic of London’s true diversity and range and a taste of so much of the world all on one road.

AJD, BBC Asian network and DJ said: “The whole world has been through a terrible time over the past 18 months, and this is the perfect celebration to reignite our need for culture and delicious food as well as mark our renewed sense of community through support. — Can’t wait to see you all out in full force!”

Georgie Street, a represetative from Euston Town working on the project said, “Despite the challenges Drummond Street has faced, this group of traders remain dedicated to theirpassion. We are thrilled that they are able to serve local communities again, with the added festival-esque street furniture that shows this street is starting a new and very exciting chapter.”

Drummond Streatery Summer Street Party.

Drummond Street, London

Thursday 5th August

Celebrations commence from 6:00pm-9:30pm

Food and drink including Drummond Street’s £5 taster menu available all evening, as well as dining at the Streatery, and indoors

Performances from Bollywood Co.

AJD DJ Set

Performance from RIKA

Performance from H Dhami

The Drummond Streatery, now open for diners to visit, was installed on June 9. The wider ‘Drummond Street Vision’ scheme which The Drummond Streatery kicks off, includes refreshed shop frontage redesign, creative lighting schemes, specially commissioned murals and the creation of a new shared garden space.

END

Issued on behalf of Drummond Street by Sauce Communications

For more information, please contact drummondstreet@saucecommunications.com

Notes to Editors:

Restaurants on Drummond Street involved in the project:

Gupta’s

African Kitchen Gallery

Drummond Villa

Chutney’s

Taste of India

Sizzling Bombay

Milkman

Hot Pepper Café

Diwana

Simply Chicken

Masala King

Ravi Shankar

Falafel Café

Shah Tandoori

AJD: The award-winning DJ, Music producer and Host/Entertainer, he burst onto the scene in 2012, topping the itunes world charts, with his debut single “Magic”. He is now a resident host on the BBC Asian Network with two weekly shows.

RIKA:, is a British Artist of Indian/Serbian heritage. She is best known for her previous hits “No Need” and latest single “The Others” which has a total of 2 million views globally. Rika is set to become the next major female artist to come out of the UK and blends her contemporary style with her heritage.

H Dhami: H Dhami is a West London based Bhangra singer who burst onto the scene in 2007 after signing with renowned producer Rishi Rich. He has since gone on to become one of the biggest selling UK Asian acts and has toured across the world.

The Drummond Street Vision

The Drummond Street Vision regeneration scheme intends to celebrate and preserve the character and identity of the neighbourhood’s independent businesses who have been impacted by HS2 construction and the recent lockdowns. Euston Town BID partnered with Camden Council to commission Jan Kattein as the lead architects following being awarded a record sum from HS2’s Business & Local Economy Fund, matched by Euston Town BID.

Euston Town Business Improvement District is funded by businesses in the area who pay a membership levy, which is then used to leverage further funding for ambitious projects that enhance the public realm and improve the trading environment.

For more information on Hs2’s BLEF, see here https://hs2funds.org.uk/

Drummond Street on Instagram

About Jan Kattein

Jan Kattein Architects work to realise both the spatial and civic opportunities that architecture presents. Projects like the High Road Leyton, the Kings Cross Story Garden and Blue House Yard are leaving a social and physical legacy. We achieve this by embracing an open, interactive design process that responds positively to the needs and aspirations of the people we work with.

Between 2010 and 2020 Jan Kattein Architects have implemented 25+ high street regeneration projects and prepared innovative regeneration strategies for town centers in London and across the country. Their work has won a range of national and international design awards and is helping to redefine how social and environmental policy is implemented.

JKA previously developed the Drummond Street Vision document with the Streatery marking the first stage.

Further details at: www.jankattein.com

http://www.jankattein.com/

Jan Kattein on Instagram

Jan Kattein on Twitter

About Euston Town

Elected as the representatives of business in Euston, we use a levy charged to our local members in order to leverage further funds for transformational projects that uplift the trading environment. Our areas of focus are: the environment, air quality and public realm; realising the opportunity and mitigating the impact of Hs2 for all local communities; and uncovering and preserving the area’s complex and diverse culture and identity. Drummond Street has been our flagship project creating a blueprint for how we implement future business support packages and civic space improvements.

Website:

www.eustontown.com

Euston Town on Instagram

Euston Town on twitter

Camden Council:

https://www.camden.gov.uk

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As the Business Improvement Districts for Camden Town and Euston, we deliver and campaign for a range of projects and policies to benefit the local area. We lead ambitious regeneration and public realm projects, and lobby at a local and national level on behalf of our members.

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Camden Town Unlimited and Euston Town.

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Camden Town Unlimited (CTU) and Euston Town are the elected organisations behind the Camden Green Loop neighbourhood strategy and climate action community.

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