The Camera Is The New Start Menu

Camera IQ
Camera IQ
Published in
2 min readSep 7, 2017

Camera IQ raises $2.3 million from Shasta Ventures and others to make Camera Marketing accessible to brands.

Once upon a time, the mobile camera was only used to capture content. Today, cameras allow us to experience the world around us. Cameras are the new start menu — the next great consumption experience, the simplified transaction method, and the biggest opportunity for marketers in decades. The mobile computing era is coming to an end and the age of spatial computing is here.

The way we use cameras will never be the same. And we’re proud to be making the tools that will build this new era.

Camera IQ is the first camera experience manager. We help marketers create new worlds that customers will love to explore. Camera IQ will unlock a new, direct relationship with your audience, enabling a deeper level of intimacy with customers.

Today, I am proud to announce that we’ve raised a $2.3 million Series Seed round led by Shasta Ventures, bringing our total funding to date to $3 million including our angels. Presence Capital, Greycroft Tracker Fund, Brilliant Ventures and Act One also participated in this round. Our investors see the world — and the opportunity — as we do; we’re grateful for their support.

Sonia Tsao joins me as Co-founder and COO. Jacob Mullins at Shasta will join Christian Gammill and I on our Board of Directors. Jacob was instrumental in this raise. We cannot thank him enough. We’re excited to work closely with him as we continue to grow the company and our vision.

Ivy Ross, the VP of User Experience for Google Hardware, will advise the company, along with Doug Pepper and Phil Fernandez at Shasta. There’s no mountain too high with this team.

This round marks the beginning of our journey. I invite you to follow along. It won’t be boring — I assure that. We’ll have lots to show, and more to play with soon.

Thank you for your support!

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Brand new worlds.

Give us high fives at @cameraiqco

Learn more at http://cameraiq.co

Say hi at partners@cameraiq.com

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Camera IQ
Camera IQ

AR Simplified. Easily create and deploy scalable augmented reality experiences to Facebook, Instagram, Snapchat and Twitch.