Welcoming Betaworks, Homebrew and WndrCo to the Camera IQ Family

Camera IQ
Camera IQ
Mar 6, 2018 · 2 min read

2018: $4.3 M Seed Funding, New Hires, New Customers, New Horizons


Today, we’re incredibly proud to welcome Betaworks, Homebrew and WndrCo to the Camera IQ family as a part of our $4.3 million seed round. In an oversubscribed late-stage Series Seed extension round led by Shasta Ventures, we raised an additional $2 million with our new partners on top of our $2.3 million Series Seed.

Shasta was the lead of our Seed Round in September last year. We’re grateful for their continued support, and that of Presence Capital, Brilliant Ventures, Greycroft Tracker Fund, Silicon Valley Bank, Act One and Noname Ventures.

2018 has been a busy year already! In addition to raising new funding, we’ve also brought on Per Nielsen, our new Chief Product Officer. He joins us from Snap, where he was the Camera Platform Product Lead. He wasted no time fully immersing himself into our business, helping with everything from product development to customer success. With his guidance we’re excited to publicly bring our products to market.

As more and more brands see the power of the camera it’s clear that camera media and camera experiences will take center stage this year. We are at a point where the ecosystem is ready for Camera Marketing to go mainstream; the platforms, developers and technologies are all here.

I couldn’t be more excited. As the industry gets its sea-legs, we’re starting to see the shift from “wouldn’t it be cool if” to “how do I get started?” That’s an exciting juncture to be a part of, and we’re seeing more inquiries every day from brands ready to build their camera strategy.

I mean, check it: NBA’s pop-a-shot app went crazy viral last year and continues to gain notoriety. It was featured in publications like USA Today, Engadget, CNET, and Digital Trends. Fans are shooting hoops in their living rooms, classrooms, and parks — the world is truly their playground! It’s a privilege to work with innovative brands like the NBA that really get camera media, the power of AR, and that want to surprise and delight their fans.

In recent news, we kicked off with Turner Media this year. I can’t say much more yet, but I can say that their commitment to a new paradigm of engagement with their fans is out of this world. Stay tuned :)

In the months ahead we’ll be focused on building out our product offerings, working with customers like the NBA and Turner to help them build amazing camera experiences, and continuing to grow our team of camera marketing experts.

Thank you for your support, and for following our journey!

PS. I’ve been busy getting my thoughts on paper, as well. I’m lucky to be a part of an industry committed to growing thoughtfully and sustainably. You can check out my latest piece on advertising’s role in AR here.

I’d love for you to send me your ideas and join the conversation.

Camera IQ

Cameras are the new start menu. They’re the next great consumption experience, the next great transaction experience, and the biggest opportunity for marketers in a decade.

Camera IQ

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Camera IQ

Camera IQ is the first camera experience manager. We help digital marketers create new worlds that customers love to explore.

Camera IQ

Camera IQ

Cameras are the new start menu. They’re the next great consumption experience, the next great transaction experience, and the biggest opportunity for marketers in a decade.

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