Color and Marketing
Perhaps you have never noticed this, but we really feel the world in color in everything we do. Imagine you have access to a website that has color like green, orange and pink, surely you can hardly focus on the content of this website and soon exit immediately. Conversely, sites with bright, simple but harmonious colors and vivid images like Apple.com will keep you longer.
When potential customers come to your website, or click on a banner ad, they make a decision in seconds. The way you coordinate colors has a significant impact on their response, so it is important to choose colors for your marketing supplies.
The meaning of some common colors below for branding:
Blue: often represents health, trust and loyalty. This is the color used by IMB, Lowe’s, AMEX and Hewlett-Packard as the primary color in logo design and brand identity.
Orange: often evokes joy, excitement, dynamism, warmth and passion. This is the choice of Nickelodeon, Amazon, Fanta Soda, and Firefox.
Red: symbolize energy and strength. This is the color of youth and boldness. Red-favorite brands include Coca-Cola, Virgin, Target and Netflix.
Green: is the color of prosperity and is often favored by financial companies such as Fidelity, H&R Block. It is also a symbol of nature and natural strength, so it is also chosen by brands such as Animal Planet, Greenpeace, Whole Foods, Starbucks, Tropicana and Monster Energy.
Yellow: one of the eye-catching colors, showing happiness, optimism, and friendliness. Famous yellow brand logos must include McDonald’s, Hertz, Nikon, Best Buy and Ikea.
Purple — Royalty, wisdom, and respect. Purple has long been associated with royalty, and since it’s not a dominant color in nature, it is linked with creativity and imagination. Brand like Fedex, Yahoo, Tacobell uses purple as their main color.
Pink: often considered the color of romance and femininity, symbolizing love and warmth. Famous pink logos include Victoria’s Secret PINK, Baskin Robin and Barbie.
Therefore, you should consider the personality, identity and brand value when choosing colors. The colors that suit your brand will greatly support your marketing.
Of course, there’s no denying the role of color in advertising. But depending on the campaign you want to execute; you may choose a different color than the one used in the recognition system. For example, if your campaign involves raising awareness about a certain social issue, you can choose a color related to that problem like pink in breast cancer prevention campaigns letter. If the campaign is launched during the holiday season, you can choose colors related to that holiday such as blue and red for the Christmas sale campaign, for example. In general, you will need to balance many different factors to choose the right color in the ad.
Besides, the main color used in advertising needs to be in harmony with the color used on the landing page (in the case of an ad that leads to the landing page). Otherwise, viewers will have a bad experience and easily leave your site. Finally, with online advertising banners, you need to consider other factors such as the look of the ad page, other ads on the same page, etc. so that your banner don’t sink.
At Canal Circle, we choose purple and blue as our dominant color. Blue represents our commitment to be a good and strong companion with our customers and purple represents the creativity in developing our technologies to help improving the quality of life for the underserved people group. Our hardworking entrepreneurs work closely with financial institutions and brand partners to help lifting up people from the bottom of the pyramid with a groundbreaking idea in a scalable and technology-enable way.
Source: https://www.brandsvietnam.com/3134-Su-dung-mau-sac-hieu-qua-trong-tiep-thi
Derrick Nguyen
Marketing Analyst
