October 30th

As mentioned, Tizo is a critical component for us to reach out to the end users. Microfinance borrowers are mainly from rural are and have very limited access to new technology. In other words, we are offering our new technology to novice users. There are difficulties that Canal Circle has to take into consideration:

- The design and features of Tizo have to be simple and easy to use. As these borrowers have very limited access to technology, we might need to take time to educate them with the apps, as well as give them time to adapt and digest with these changes.

- Myself as a marketing analyst, I’m learning new materials to develop a strategy to help Tizo reach out to microfinance borrowers as many as possible. As a startup, we also have very limited resources and at this moment, we don’t want to spend a fortune into marketing the app. We want the strategy to be low-cost and smart. The customer base is there, we just need to do it right to attract them to download our application.