Video Marketing
Video marketing is a means of communication to reach customers, marketing products so that customers know the products of your business, sending messages via video, through content conveyed in videos with the ultimate purpose is to guide customers to choose your product.
The most effective video marketing application to date must including 5 elements:
1. Note: This will be the first important stage to draw attention to customers. You do not need to do anything but make customers feel impressed and remember you is enough.
2. Attract: This is the stage you will get attention and make customers see your products, let you know where the potential customers are, the prey to chase.
3. Prove: You have already caught the attention of customers; this is the step you prove to those potential customers who know your product is truly reputable quality and bring value with them through your video marketing.
4. Share: Now that your marketing videos will share the values you have with your customers so they can see that you can be truly trusted and action following up.
5. Call for action: Once they understand all about you, trusting you, this is the call-to-action phase of your video marketing to create more motivation for customers to choose your business.
The power of video marketing
1. Is the number one message transmission tool: Video marketing is the means of conveying messages without any means of transmission.
2. Easy access to customers: Even fastidious customers who are lazy to read will be attracted by the videos, they are lazy to read, lazy to look at pictures but will be fascinated by the your marketing videos that push emotions and give them what they want.
3. Create sustainable trust for customers: video marketing is the most realistic footage of sellers about products, showing customers your peace of mind for businesses and products.
4. As a means of transmission to bring the highest conversion rate: This is the undeniable effect of video marketing compared to other means of creating the attraction-education-conversion phase chasing customer journeys quickly.
5. The most search engine optimization tool: Food for thought: video the most preferred tool and preferred search engine, so pushing video to rank will be simpler than other transmission facilities.
5 steps to do video marketing
Step 1: Determine the strategic goals for the product for your business. This is the first stage you need to develop a clear target strategy for your desire to have a clear marketing strategy.
Step 2: Determine the correct customer portrait to give the message, what you need to do now is to understand who your customers are to give the right message.
Step 3: Identify transmission messages to “defeat” customers. In this important phase, you will create accurate transmission messages, prepare to create content marketing videos so that all customers love to trust you.
Step 4: Creating content: this is the stage you need to be alerted to choose the content language that conveys the message in the marketing video to customers in the most natural and subtle way.
Step 5: Create a target: here is the stage when we identify the target keyword, understand what we want and know what the customer wants you will completely master the target.
Currently no successful business does not use video marketing. It is number 1 method of conveying messages to conquer any kind of customer. Using video marketing is a shortcut to branding businesses quickly.
Source: https://videomarketing.edu.vn
Derrick Nguyen
Marketing Analyst
