Disruptor Daily declares mCart one of the 22 Startups To Watch in 2019

Samantha Cabrera
Susan Akbarpour
Published in
2 min readFeb 10, 2019

mCart enables companies to move beyond omnichannel and capitalize on the millions of product social shares happening on social media every day. Now mCart has been named one of the 22 Startups To Watch in 2019 by DisruptorDaily:

mCart joins the ranks of 22 Startups To Watch in 2019.

“Mavatar is the Bay Area company behind mCart protocol, a decentralized influencer marketing attribution platform enabled by blockchain technology. The platform serves as a highly-customizable suite of solutions for brands and influencers looking to launch marketing campaigns and shoppable marketplaces. The mCart protocol caters to brick and mortar shops without their own robust digital platform. Those outlets can make a brand page on the mCart protocol and let the platform handle the rest, directing the shopper all the way to checkout. The platform also offers capabilities including loyalty programs and a marketing aspect by which Mavatar links up sellers and content publishers eager to team with brands that have overlapping demographics. This functionality is facilitated by blockchain tech’s interoperability and transactional capability.”

This is when awards season, the first mCart platform by FX Group has made the red carpet shoppable with red carpet look-a-likes posted as celebs debut at major awards shows like the Golden Globes and SAGs. Featured mCarts from influencers means shoppers instantly see apparel, accessories and footwear like those worn by the stars.

Music fans can tweet along @mCartProtcol on February 11th and shop mCarts inspired by their faves in real time.

On February 11th fans tweeted along with @mCartProtocol as they watched the #redcarpetlive online and on E! for the Grammys airing on CBS later that evening.

mCart is the innovative turnkey marketplace and influence marketing platform that offers an array of features to maximize social reach for brands and influencers.

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