Mavatar Technologies Becomes Google Cloud Technology Partner

Making it easier for enterprise customers to monetize ALL their assets across their organizations.

Ben Perlmutter
Susan Akbarpour
2 min readOct 3, 2019

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Visit mCart on the GCP Marketplace.

Mavatar Technologies Inc. today announces that it has become a Google Cloud Technology Partner. Google Cloud customers can now buy the flagship mCart omnichannel marketplace & shop-able content publishing platform-as-a-service from the Google Cloud Platform (GCP) Marketplace. This partnership allows Mavatar to “make the world around us shop-able,” a promise that seemed simply impossible until a few years ago.

“The retail sector has to make a dent in Amazon’s aggressive efforts to accelerate the demise of struggling retail players. The mCart platform-as-a-service is here to help retailers close the gap between online and in-store experience, partnering with a network of unconventional channels. mCart marketplaces are driven by the assets Amazon can’t own overnight, such as content, experience, user-base, relationships, service, real estate, and technology,” Akbarpour said.

mCart shop-able world GIF
mCart is creating a shop-able world.

mCart smart shopping carts direct shoppers from every movie, magazine, social post, event, living room or any corner of a shop-able world right to retailers’ checkouts only on cost per transaction (CPT) basis, without any costly and opaque middlemen such as affiliate networks.

As part of the partner ecosystem, Google Cloud is providing Mavatar with go-to-market and technical support.

Key features of the mCart omnichannel marketplace and shop-able content publishing platform-as-a-service include:

  • Aggregation of partner stores’ inventories and connecting their existing e-commerce infrastructure to mCart marketplaces
  • Fueling mCart marketplaces with corporate assets via the shop-able content publishing platform
  • Influencer registration and management to create an influencer external sales and marketing force for mCart marketplaces
  • Trade Promotion Management (TPM) System
  • Real-time smart contracts for affiliate payments on blockchain
  • AI-powered CRM and data analytics

Ready to Get Started?

Learn more about mCart on Google Cloud Platform and view it on the GCP Marketplace.

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Ben Perlmutter
Susan Akbarpour

Content creator for startups. Currently based in Medellin, Colombia. perlwrite.com