Surfing Cannabis’ Waves

As Our Relationship to Cannabis Deepens, We Expect More Information About Its Origins. We’ve Done This Before — With Coffee.

Terminology Origins

In 2003, Patricia Rothgeb used the term ‘third-wave coffee’ — and either coined the term or brought it from relative obscurity. The concept, inspired by three waves of feminism, articulated changes in coffee consumption.

The first wave was when coffee consumers didn’t care much about coffee type, origin, or any of that. This wave was focused on making coffee widely accessible as…