If VR was the hot topic at Cannes, did I stumble upon the hottest product?
There was a lot of chat about VR and 360 video at Cannes Lions this year. Maybe not so much in the work entered but definitely on stage, at the beaches and all around he building. Samsung had a huge presence, Facebook and YouTube were also pushing their new features that make VR and 360 experiences more accessible to the masses.
Saw plenty of people picking up Google Cardboard and plenty more people sat in the Samsung chairs with goggles on.
Meanwhile, on a small stand in the Campaign cabana a company called Blue Vision had promotional boxes. Not promotional staff or anyone handing out the boxes, just a company promotional video and these white and blue boxes.
Inside that box was a phone case: but not just any phone case. One with pop up lenses so you can view VR and 360 content easily and instantly on your iPhone 6. No cardboard required, more convenient that carrying around you Gear headset.
It’s called a Mrad and designed by Linger:
My recommendation and racing comes with a pinch of salt. It’s a little OOT compared to a normal case and definitely going to raise a few questions in terms of style. But it’s an interesting concept and device as it seems more virtual worlds or experience are cropping up for us to escape to.