Canva: Who is Using the World’s Simplest Design Tool?


Have you explored Canva.com to create surprisingly simple graphics for any occasion?

It comes as no surprise that the world’s simplest design tool has seen an impressive 65% growth rate over the last six months.

The user base now sits at 2.4 million active members and climbing.

Well timed, as the company introduces a new suite of services — Canva for Work launches next month.


For a chance to get an early access pass, reserve your spot here and share your unique referral code with your network.

Join the waiting list to get early access and freebies. My referral code.

So who are the people flocking to the platform in droves? And what motivates them to do so?

Canva Power Users

We can break them down into three main categories:

Corporate Users

Fast Company reports, “200,000 organizations use the platform and 40% of Fortune 500 companies are jumping on board”.

As we’ve seen, content marketing is a major way to draw an audience to brand offerings and the need for skilled creatives will continue to increase.

On April 1st, 2014, Guy Kawasaki — Author, Speaker, Innovator — joined Canva, the start-up company from Australia, as Chief Evangelist. He will reportedly be working on an evangelism program for the Canva community to help grow it internationally.

This passage comes straight from the Canva Blog:

‘Tod Francis managing director at Shasta Ventures, commented: “We’ve been impressed with Canva’s growth and the team’s execution on what is a mammoth vision. Canva has taken off with people around the world. We’re looking forward to continuing to work with the team as they focus on redefining how design is done in the workplace.”’

Designers

In the past, graphic design was limited to a bunch of complex software like Adobe Photoshop or InDesign.

Canva is an incredibly simple to use online design platform that is making design accessible. But that doesn’t mean that designers aren’t taking note of the platform.

I came across the work of Allyson Johnson in the Canva Design Stream:

Allyson Johnson is a twenty something, independent, self taught designer, according to her About page.

A review of her work on Canva shows bridal showers, baby showers and even graduation announcements.

One of the funtionalities within Canva is the ability to transfer your design to another user:

Share or Email your image as an editable design.

Click Share, then check ‘Share/email as an editable design’. You then have the ability to enter in an email within Canva or copy and paste the URL to send.

This opens up the realm of possibility where designers work on initial templates for clients and email them editable designs for future reference.

Business Owners, Bloggers and Online Badasses

Based on world wide blog activity, Worldometers estimates there are 3.5 million blog posts written: Every. Single. Day.

Great blog posts include a combination of three core elements:

(1) strong research,
(2) intriguing written copy, and
(3) shareable images.

But shareable images aren’t just a one-size-fits-all deal.

One blog post needs different image dimensions for a multitude of platforms. Pinterest, Facebook, Twitter, Instagram — a users site experience is based around certain image dimensions.

An image shared on Twitter will look vastly different than a Pin posted to Pinterest.

Outsourcing these jobs or bringing on a skilled designer use to be the only option. Now, with Canva, users can easily create image to effectively market their content without breaking the bank!

Using the Canva Design Stream I found this image:

It belongs to Kristi Kenworthy of the site Kristi Does PDX.

She told me:

“I just started using Canva recently to make some of the graphics for my blog, particularly images for Pinterest and Instagram.
“Canva has a lot more options as far as icons and graphics when I need to enhance my photos. Plus I like their templates, they are easy to personalize and they are preset for social media”.

Her favourite features include the preset icons and illustrations because they can be hard to affordably find online for a newer entrepreneur.


Casual Users

Then we have the casual users.

This subsection includes types like non-profit groups, creative types, educational institutions and personal users.

I’ve personally used Canva to create images for my local Rotary Club. Promoting events in the non-profit world, in my experience, has a lower budget than say marketing large corporate events. So being resourceful is key here.

Take a look at this simple graphic:

The first one was a design that I used to announce the new venue for a local event. The second image is the editable template image provided by Canva.

With a few simples changes:

(1) Template image background changed to a solid grey
(2) Reworded to the event message
(3) Dialed the yellow up in brightness.

Bam! A brand new image in less than 5 minutes.

And the when posted on the Facebook page, this simple image garnered 34 shares for a local community event announcement:

Rotary Club of Whitby: Food Truck Frenzy

Overall, anyone can learn the basics of how to use this simple design platform.

To get started, follow my [Canva Mastery Series] How to Create an Account on Canva.

Or join me for a free webinar ‘Canva Masterclass | Rockstar Branding on Facebook’ by heading over to vertegosocial.com to reserve your spot.

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