CRM Ads — effective social campaigns with enhanced ROI

CRM Ads is Capillary’s take on making advertisements dynamic and far-reaching. With CRM Ads, your well-designed advertisements reach out to the targeted set of audience from Capillary CRM, thereby creating an interactive hook.

Working hand-in-hand with Capillary’s filters, CRM Ads adopt an ideal approach to foster customer retention via social media. We will study how CRM Ads deliver on their promise by analyzing principal benefits, use cases and instances of success stories.

CRM Ads in a nutshell

There are several popular social media channels (like Facebook, Instagram, Twitter etc.) and advertisements are well suited on these platforms. Essentially, the list of customers pooled in the Capillary database are matched against their profiles on social media and assigned for advertisements.

The winning strategy of CRM Ads is its ability to drive customer retention. You can potentially target all your customers and kindle their interest to visit stores or repeat purchases. CRM Ads are dynamic and allow ad-hoc data-driven advertising campaigns.

CRM Ads operate according to the following four simple steps.

1. Brands create their CRM Ads campaign in the Capillary system.
2. The social media profiles of the list of contacts identified for the campaign is confirmed.
3. CRM Ads reaches out to the contacts on the social network.
4. The results of the campaign are relayed back to the Capillary system.

The benefits of CRM Ads

CRM Ads is not about ruthless outreach to customers over various social media channels. Rather, CRM Ads promote a wholesome experience for customers across their entire lifecycle by proactively nudging their retail footprint.

It is well known that the best customers are often the ones who are available in the contact database. Searching for new customers is dearer than retaining existing ones but there must be an ideal blend to look for novel customers and engage the readily available.

You must note that CRM Ads also allows you to clone your best customers and create their lookalike. With a persona available for your ideal customer, you can target actors on social media and convert them into customers.

CRM Ads — Use Cases

The general heuristic use-cases of CRM Ads is listed in the following section.

To quote a few instances of various industries getting benefited from CRM Ads, consider the typical Lifestyle and Fashion retail sector. When customers are incentivized with free matching products, a sense of gratification is evoked.

Likewise, in the food and beverage industry, CRM Ads could be leveraged to announce new stores, offers, products to your loyal customers and increase success rate. Ad campaigns could run on birthdays, anniversaries or special events that can urge customers to interact with the brand.

Conclusion

We have numbers to prove the efficacy of CRM Ads. There are several customer engagement enterprises who have benefited from CRM Ads and we share with you a glimpse of their success moments.

With the CRM database pushed to Facebook, a study indicated a 3.75x scale in repeat transactions. Such endeavors are also conducive to new customers who are coaxed to work with a brand.

With the right marketing collaterals, retention and conversion are further enhanced. CRM Ads support video ads and quote success stories of brands achieving a multi-scale probability of customers doing repeat transactions.