Dynamic Vouchering System demystified

Capillary’s Dynamic Vouchering System (DVS) has capability to incentivize customers in real-time based on the actions configured by brand, and get the incentive details printed on the bill receipt itself in real time followed by support of various communication channels. This framework not only helps marketer to optimize on personalization but also embarks high ROI and increased visit frequency of customers.

We will study the unique features offered by Capillary’s DVS by analyzing the capabilities and benefits while also appreciating some use cases. You would be better equipped to judge how Capillary’s DVS supersedes over its competitors and help your organization perform better.

Capillary’s DVS — a primer on its capabilities

We can summarize the workflow of DVS as described in the following section.

1. Transaction gets initiated on the brand PoS.
2. Transaction hits Capillary server. DVS generates relevant coupons based on configured rules.
3. Generated coupon is sent to PoS. An invoice is printed with coupon code and offer description.
4. The same coupon is also sent to the customer via email/phone in real-time.

DVS offers a higher conversion rate (5%-10%) when compared to other promotions (1%-3%). DVS campaigns contribute an estimated 1%-4% to the topline of the brand. DVS leads to a substantial increase in wallet share by capitalizing on other campaigns.

DVS campaigns generate more sales by sending personalized target offers and assures instant gratification to the customers. The real-time rule evaluation offered by DVS can be leveraged to construct intuitive offers that are programmatically designed.

The three steps to setup a DVS campaign are -

1. Identify a brand’s objective.
2. Set up the rule based on the objective.
3. Target a percentage of customers based on the rule.

You may get the impression that managing DVS would be complex and riddled with challenges. However, rest your worries since DVS is super-flexible while featuring easy integration and management. The winning point of good software systems is simplicity and DVS fits right in.

Salient benefits of Capillary’s DVS

The advantages offered by a system like DVS are legion. We can segregate the salient benefits as described in the following section.

• Increased customer satisfaction
• Increased customer frequency and repeat visits
• Higher brand loyalty
• Efficient stock shelf life
• Push slow moving products
• Increased redemptions leading to increased purchases
• Advanced analytics at your disposal
• Instant promotion reports
• In Depth analysis, intelligent insights and recommendations
• Marketing cost optimization
• Controlled cost of promotions
• Personalized and targeted offers

A study on the use cases

The use cases that can be formulated are limited only by imagination. The various levels of customizations spin off several permutations and combinations that can be harnessed. A few typical use cases are as depicted in the following infographic.

Conclusion

We have endeavored to convey the winning parameters of good vouchering systems and how DVS has carved a niche for itself. You must appreciate the aspects that DVS brings to the table.

Capillary’s DVS is a flagship feature being offered to organizations. Some of the features and benefits discussed are virtually absent in other offerings with Capillary proudly showcasing them. This discussion is more of a gentle prod to kindle your interest and explore DVS more deeply. DVS conclusively streamlines customer behavior and helps brands to succeed.