Be Ruthless With Your Time

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Most entrepreneurs — and most people generally — are terrible at managing their time. They spend a lot of time doing things that are not important, and very little time doing things that are important.

Here’s why.

Low-value activity is low risk. Getting coffee with acquaintances. Spending time on Twitter without a clear strategy. Checking your email every five minutes. Reading articles that don’t move your company’s needle.

These activities are so easy. They don’t require focus, intent, or trade-offs.

But they are low value.

Instead, entrepreneurs should focus on high-value activities — the repeatable behaviors that directly improve your business. The 80–20 rule is a good place to start.