Cappasity Blog

Immersive content in formats like 3D and AR makes for engaging and interactive learning experiences. Let’s explore how immersive…

E-commerce spending continues to hit new records across the world. In fact, e-commerce sales recently topped $1.14 trillion — the highest…

The Cappasity team wishes you a Merry Christmas and a joyful holiday season! We are grateful to all our clients and partners and would like…

As the holiday season approaches, brands are increasingly adopting immersive technology to create memorable shopping experiences that…

According to Smart Insights, AI is among the most actionable digital marketing trends for 2025. Let’s look at how cutting-edge technologies…

Museums are embracing cutting-edge technology, interactive exhibits, and immersive experiences to diversify their offerings and attract…

Spatial computing has been recognized by Gartner as one of the top 10 strategic technology trends for 2025. Let’s see how this…

As technology advances, brands must stay ahead of the curve to capture consumer attention. This is reflected in marketers’ increasing…

With immersive technology advancing rapidly, an increasing number of enterprises are integrating digital twins into their workflows…

Brands are increasingly turning to immersive technology to create memorable pop-up store experiences. Blending interactive and innovative…

AI has been a hot topic in recent years. And its popularity looks set to rise, with brands and marketers keen on boosting sales and…

The holiday shopping season is just around the corner, with retailers gearing up for another record-breaking year. Analysts at eMarketer…

Recent studies have shown that online shopping conversion rates average between 2.5% to 3%. This compares with the 20% to 40% recorded for…

Spatial computing, which includes augmented reality (AR), virtual reality (VR), and mixed reality (MR), is revolutionizing how we interact…

Recent research shows that customer experience (CX) leaders prioritize their customers over competitors when making investment decisions…

In an industry where fit, feel, and appearance are paramount, the inability to physically try on items before purchase has led to a culture…

The car-buying experience has undergone a significant transformation in recent years. Now more than ever, success depends on the automotive…

There’s been immense growth in the adoption of modern technologies to enhance operations and customer experiences in the insurance sector…

Research from eBay reveals that 59% of international consumers have purchased “pre-loved” (second-hand) goods in the past year. And over…

Your next event must make a lasting impact if it’s to truly elevate your brand, drive leads, and forge lasting customer connections. This…

Engaging content plays a pivotal role in a company’s marketing efforts. According to the 9th edition of Salesforce’s State of Marketing…

With the digital advertising landscape becoming more competitive, costly, and constrained by data privacy regulations, marketers are…

Shopping malls and fashion brands have been making increasing use of AR technology for the enhancement of in-store shopping experiences…

First impressions are crucial, with in-store branding being vital to the influence of consumer behavior, brand perceptions, and purchase…