2020 E-commerce trends by Cappasity
- Mobile Commerce Is Rushing Ahead
There are always so many ways to make mobile services better. Brands and retailers will move to a new standard. Progressive Web App (PWA) — a hybrid of sites and apps, which not only features the advantages of both but also lacks their inherent limitations.
2. Augmented Reality Will Become an Integral Part of the Service
AR blurs boundaries between the digital and the physical world. It solves one of the major online store issues — the impossibility of prior contact. For instance, Sephora allows you to virtually test makeup products on yourself, while the IKEA app lets you virtually “try on” the selected furniture in your home. The AR development will supposedly increase eCommerce profits by up to $120 million by 2020.
3. Artificial Intelligence
Artificial intelligence means more personalized service and simplified work with Big Data. The more data you can collect about customers, the more accurate the recommendations will be. Online stores will know the customer as well as small store owners once remembered the name and preferences of each visitor.
4. Social Media Stimulate Sales
87% of online shoppers believe that social networks help them make a decision regarding the purchase. 1 out of 4 business owners uses Facebook for sales. Most importantly, 30% of consumers say they are ready to shop directly in social networks.
5. Analytics.
The main trend in 2020 will be Analytics. We believe that due to the active development of technologies in the field of Data Analytics, doing business will become easier. If you know what goods are bought more often than others and why then the increase in turnover and profit will not be a problem.
