A Car Dealership’s Guide to Coming Out on Top After the Pandemic
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COVID-19 has rattled many industries, including the automotive industry. Still, most things have a silver lining, so there is a way to come out on top during this crisis. Read our car dealership’s guide to the top three tips for succeeding during and after the pandemic.
E-commerce is vital
Major automakers, including General Motors, Fiat Chrysler, Ford, and Toyota, are betting on online shopping as an important part of their sales strategy, and they are not disappointed with the results. In fact, General Motors’s program “Shop. Click. Drive.” has recently received two to four times the normal amount of user traffic. GM’s Cadillac division also recently launched Cadillac Live, a virtual showroom demonstrating the brand’s cars in real time.
Industry experts say that the changes in the ways cars are sold will be permanent. Online sales will become a bigger part of the business, and it’s up to car dealerships to acknowledge the shift and take the necessary steps.
Addressing trade-in and financing concerns
By making online buying possible, car dealers open the door to new client concerns — trade-ins and financing. Luckily, both can be taken care of digitally. Trade-ins can often be handled online, with the buyer’s old car being picked up when the new one is delivered. Financing can also be taken care of digitally, as all the necessary documents can be signed online.
Interactive car presentations
Offering an option to shop for vehicles online is all well and good, but will the customer feel confident in the purchase?
To make sure that the client gets exactly what he expects, car dealerships might want to add additional interactivity to the shopping experience.
Enter the 3D Shot mobile app for cars.
The 3DShot app allows car dealerships to create an interactive 3D image of any car. Showcasing cars in this format makes it possible for clients to examine a digitized object from all sides and zoom-in to see the details. Any car listing enhanced with the 3D content will see a boost in engagement and will provide customers with the chance to interact with the car just like they would offline.
Apart from being fast and easy to create, the resulting 3D content can be used for various purposes:
- Showcase it on a marketplace or on websites to enhance the customer experience.
- Post it on social media, surprise the users, and inspire UGC.
- Share the link to the 3D demonstration with your customers to help them make an informed purchase decision.
And it’s not just cars that can be showcased in 3D — motorcycles are also fair game.
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