AI-powered personalization is the most impactful trend of 2024
AI-powered personalization looks set to be the standout trend of 2024, as highlighted in the latest annual report by RSW/US. Let’s take a closer look at the key report insights and learn how Cappasity’s AI-based analytics can help brands predict customer behavior and improve items based on customer preferences.
Rapid growth in the popularity of AI-powered personalization
A significant 70% of the 185 marketing and PR agencies that responded to the RSW/US survey identified AI-powered personalization as the most impactful trend for the current year. This reflects the substantial year-on-year growth of interest, with 25% of respondents expecting the use of AI for the prediction of consumer behavior as a top trend in 2023. Furthermore, an impressive 77% of agencies expressed intentions to integrate AI into their business strategies in 2024.
How to integrate AI-powered personalization with Cappasity
Cappasity offers its enterprise clients access to an AI-driven analytical system designed to analyze consumer behavior on websites or mobile apps. For instance, Cappasity’s AI technology assists brands in measuring consumer engagement by tracking interactions with 3D Views, such as rotating items and zooming in.
Moreover, Cappasity’s AI generates a heatmap (Zoom map) for each product, visualizing customer interactions with product 3D Views. Retailers can use these heatmaps to conduct A/B testing, comparing and analyzing reactions from different focus groups to enhance product packaging.
With Cappasity’s AI technology, retailers can extract precise data on consumer behavior and preferences. Each 3D View on a website is associated with relevant tags, enabling the extraction of specific data for distinct audience segments. For instance, you can observe how consumers in particular age groups respond to specific product categories. This analysis proves valuable when studying diverse audiences and their interactions with various products or categories. Enriching your understanding of customer behavior, the extracted data also aids in crafting targeted marketing campaigns tailored to different audience segments for enhanced campaign effectiveness.
Contact our team at support@cappasity.com to integrate immersive content into your catalog and use our advanced AI-powered analytics system.
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