AR is gaining immense popularity in the global retail market
As retailers shift toward an emphasis on customer experiences, many brands are leveraging augmented reality to provide customers with an engaging and memorable shopping journey. Let’s see why the use of AR is growing at such a rate in the global retail market, how this cutting-edge technology benefits brands, and how to implement it easily with Cappasity.
According to the latest research, the use of AR in the global retail market is forecast to grow at a CAGR of 38.06%, with the market size expected to reach USD 16.51 billion by 2026. The growth is attributed to the increasing adoption of AR technology in the retail sector, rising demand for immersive and personalized shopping experiences, and the growing trends of digitization and innovation in the retail industry. Many well-known retailers are making effective use of AR shopping tools such as AR demonstrations of items, virtual try-on, and AR-enabled smart mirrors to enhance customer experience and drive sales.
A great example of how a brand can leverage AR in a brick-and-mortar store is Coach’s AR-based experience, allowing shoppers to try on its Tabby Bag. The brand’s customers had the opportunity to “wear” a digital iteration of the bag when standing in front of the storefront or mirror. They could then access a photobooth mode to download the image and share it on social media. The feature provided different colors and styles of the Tabby to those trying it, further enabling customers to interact with the AR bag on their phones.
Picture Credit: FashionUnited
How to create an AR experience
You may expect the delivery of a customer-focused AR experience to be time consuming and complicated for retailers. After all, it requires lots of time and effort to create an AR model of an item. However, Cappasity is here to change that. We offer the first scalable SaaS solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds and marketplaces. We’ve developed our proprietary data format to solve the problem of fast and affordable content production. The technology allows you to create 3D and AR visualizations without manual 3D modeling. It is enough to shoot a video and process it in Cappasity Easy 3D Scan software. An AR hologram is created within as little as 20 minutes, where it usually takes multiple days.
Click the “Cube” icon to activate an AR experience.
Cappasity AR Holograms provide animated views, allowing shoppers to see materials in movement and better envision how the desired items would fit. Retailers can print QR codes redirecting shoppers to AR Holograms and add them to item tags for the realization of an AR-based shopping experience. The consumer simply needs to scan a QR code with their smartphone to explore a whole outfit or separate items in the surrounding environment. Examining items in AR helps the consumer better understand how they look in real life, making in-store shopping more convenient and engaging.
To enhance your customers’ online and in-store shopping experience, contact our team at support@cappasity.com.
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