Brands enhance their loyalty schemes with web3

Cappasity Blog
Published in
2 min readJan 30


Customers on average spend twice as much after joining a loyalty program. Aware of the importance of customer loyalty, companies are revamping their rewards programs and looking for new ways to keep their customers and lure new ones. Let’s see how web3 helps some well-known brands increase customer loyalty and what Cappasity is bringing to the table.

Starbucks Odyssey

A great example of how a company can build brand loyalty with web3 is Starbucks’ recently launched Odyssey program. Starbucks is using meaningful elements of web3 technology to reward members in innovative ways, including NFTs that serve as an access pass to unique experiences with the brand. These experiences range from a virtual espresso martini-making class, to unique merchandise access and artist collaborations, or even trips to the Starbucks Hacienda Alsacia coffee farm in Costa Rica.

Superplastic NFTs

Superplastic has also created a new way of interacting with consumers through web3 for deeper brand loyalty. The brand has launched NFTs that provide consumers with different levels of membership to the exclusive community. The highest tier NFT collectors get first consideration for everything the brand does, like access to high-value giveaways or real-life events. For instance, the brand is now building a store in New York City, and at certain times, you won’t be able to get in unless you’ve got one of Superplastic’s NFTs.


To increase customer loyalty, sportswear brand Nike has built Nikeland, a space in the metaverse where customers can win points that translate to currency for digital apparel. The company’s goal in creating Nikeland was to develop an immersive space that helps users turn sports and gaming into a lifestyle.

In the metaverse, the brand’s customers can participate in sports competitions and compete against other players in different sports such as swimming or athletics. This innovative approach to improving customer loyalty helps Nike increase brand awareness and build life-long relationships with a younger tech-savvy audience.

Cappasity NFTs for building brand loyalty

Cappasity is now working on a solution that will allow retailers to make their first step into web3 by launching an NFT-based loyalty program. Besides regular photos, videos, and text, a Cappasity NFT can contain immersive content, including AR and virtual try-on experiences, as well as VIP perks and benefits for NFT holders, like runway show passes, backstage meet and greets with a brand’s designer, exclusive access to pre-sales of items, and more. Brands can add new content to NFTs even after their customer gets the token, which allows them to use Cappasity NFTs as a new customer communication channel.

To build customer loyalty with an NFT-based program, feel free to contact our team at

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