Dec 8, 2022
Cappasity AR hologram vs standard AR model: what to choose
An AR shopping experience is beneficial for both fashion retailers and customers. Brands can deliver more detailed, intuitive product information with AR shopping tools when compared to flat product images. As for customers, they can enjoy a truly engaging and convenient shopping journey. According to recently published research, Augmented Reality builds customer confidence, helps shoppers make the right choice, and increases purchase intention. But is it actually easy for fashion brands to deliver an AR shopping experience? Let’s dive right in.
Is AR easy to implement?
Most of the retailers are yet to find efficient and cost-effective ways to develop and use 3D content, which is the foundation for any AR experience. Creating an AR model requires 3D modeling, which is a time consuming and expensive process. As a rule, 3D modeling requires hiring an experienced 3D content production studio.
To create a 3D model, you first need to organize a professional photo shooting and take all measurements of the product. Some items like jewelry are very difficult to design and their 3D models won’t look photorealistic. If you want to get an animated AR model, for example, a model of a human wearing your brand’s apparel, the time and cost of modeling will increase several times.
As a result, it will take you multiple days and cost over $750 to create a regular AR model and $2,000 to make an animated AR model, excluding the extra costs for a product photoshoot and preparing a technical specification. This makes the technology unaffordable for most brands and nearly impossible to implement for businesses that operate with large quantities of items. Digitizing a collection of 1,000 pieces can cost you millions of dollars, excluding the cost of website content integration .
Luckily, all these problems have been solved by Cappasity — the first SaaS solution for the fast production and easy embedding of 3D/AR visualizations into websites, mobile apps, classifieds, and marketplaces. So what are the advantages of creating Cappasity AR holograms over AR models?
Cappasity allows much faster and cheaper AR content production at any photo studio. You won’t have to create a 3D model and your customers will get similar or even better UX in terms of photorealism.
To make this possible, we’ve developed and patented a proprietary data format — 3D View. Cappasity AR holograms can be created from high resolution videos taken by retailers themselves. In fact, it takes only up to 20 minutes (compared to 3–5 days) of your time to digitize model in AR and embed it into a catalog. Since creating an AR hologram this way doesn’t require 3D modeling or hiring an experienced 3D content production studio, it’s much more cost effective for the retailer than creating an AR model.
With Cappasity, you can turn almost any object into an AR hologram, even those that would be hard to design manually. For instance, Cappasity allows you to create AR holograms of moving models wearing your brand’s apparel and accessories. These AR holograms provide animated looks which allow shoppers to envision the materials in movement and get an accurate and complete view of products.
Cappasity AR holograms come with a photorealistic quality and natural lighting for any product
Our format provides a photorealistic quality of content. Unlike usual AR models, Cappasity AR holograms are created from real videos of products, so they come with a photorealistic quality and natural lighting for any product. Even transparent and glossy materials look lifelike on Cappasity AR holograms.
To examine the look in Augmented Reality, press the Cube icon.
Cappasity AR holograms can be used for both online and in-store shopping
Cappasity AR holograms can be embedded into an online catalog to allow consumers better envision how the items look and fit in real life. On top of that, AR holograms are the perfect tool for delivering a memorable phygital in-store shopping experience. To do so, brands just need to place QR codes redirecting customers to AR holograms of their items. Shoppers can then scan a QR code and the outfit will come to life on their smartphone screens, turning into an interactive AR hologram of a model posing in their desired items. Retailers can use AR holograms to demonstrate ‘coming soon’ products or items that are temporarily out of stock.
Watch this video to see it in action:
Cappasity AR holograms are scalable for large catalogs
Thanks to the ability to create an AR hologram within as little as 20 minutes, Cappasity’s solution is suitable for brands with a large number of SKUs. Additionally, Cappasity enterprise clients are provided with API/SDK for automatic synchronization of their online store catalog with the Cappasity account. This lets you instantly sync your uploaded AR content with the product pages on your website.
To deliver an unforgettable AR shopping experience to your consumers, contact our team at support@cappasity.com
